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SHOPIFY CONVERSION OPTIMIZATION GROWTH HACKS (FREE CHECKLIST) You can do quite a lot to improve your Shopify store's conversion rate. The design of your website has a huge impact on the customers' experience, and every shop owner should have that in mind when building the website. Since customer experience translates directly into conversion rate, Il prepared a free checklist to help you make sure that your Shopify store is as efficient as possible. The list includes over 160 tips and tricks that will make every stage of customers' journey better, from the home page and category pages to product site, cart, and checkout. After that, you'll find some general best practices regarding copywriting, forms, and mobile version of the website. Finally, in the end, there are a few psychological principles that will help you sell even more. 'S BEGIN! Avoid using video as a background. Check the content for grammar and spelling mistakes. Show off special categories to make it easier for customers to make the decision. CATEGORY PAGE Use labels like "new" and "bestseller", / but don't overdo it. You don't want to put too much pressure on your customers. Place filters on the left, and sorting options in the top right. People will be able to locate them quickly. Don't hide the filters behind a button on the desktop. Every time a user selects a filter option, they should be able to hit the browser back button to undo that filter. Choose a useful default sorting option. Observe what your customers do on the website and adjust filters to their preferences. Make sure sorting options make sense. Product photos have a huge impact on customers' decisions, so use good-quality images and make sure they present the product well. Do some testing - try showing 3-4 products per row, an alternative image on hover. You'll see what works best for your customers. CTA is not always necessary on this stage, but if you have it, it should match the buying stage (e.g., "More Details"). Make sure the price of the product is well visible, don't hide it. 0977” Offer enough, high-quality, diverse photos. They should present products from different angles and show how to use them. It's best when photos are zoomable as well. Add reviews and ratings to the product page too, but make sure they are real. Don't use fake reviews. Show about one negative review for every nine positive reviews. It enhances credibility among customers. Let visitors score reviews based on whether they were helpful or not. Ifyou have many reviews, offer sorting options. It will be easier for customers to find the most useful ones (e.g., with text, not only rating). Ifyou have multiple versions of one product (e.g., multiple colors or sizes), then show them all. If a particular version of your product is temporarily unavailable, make sure it's immediately clear. o — Make it clear when the product will be delivered, whether you have free returns, and what the warranty period is. Customers prefer to know how long it will take for them to receive the product. They also tend to choose stores in which return policy is customer friendly. The "Buy" button should be big enough and should have enough white space around it. This way, customers can easily distinguish it from the rest of the website. CART Make sure the add to cart option you have is optimal. There are four options: show an alert that the item has been added to the cart, but keep your visitor on the product page. Sometimes the confirmation is so subtle that people think that it hasn't been added, and when you don't get a clear confirmation you're going to add it again. You'll have the same product twice in your cart. Now usually 6 free shipping threshold (e.g., free shipping on orders over $100) members-only free shipping Make shipping and return details clear and easy to find. Customers often leave the store if they can't find this information. Make it clear exactly what items are in the cart, how many, and how much the total cost is. Make it easy to change quantities and remove items even at this stage. Automatically update quantities, so that users are always aware of the total order. Show clear product photos in the cart to make it possible for customers to identify their purchases. Product photos should match the options chosen. Be explicit about all costs. A surprise cost in the checkout can be a conversion killer. The cart should be persistent and not disappear when users continue shopping. The coupon code input field should be subtle. CHECKOUT Don't force people to create an account, offer guest checkout. Customers don't like to create accounts and provide too much data to online stores. Make it look secure. Of course, it should be on https (your entire site should be on https, not just the checkout). But you can also play around with labels (like a padlock) that make this more clear and/or with microcopy that mentions the secure payment. Determine whether you want to have one page vs. multi-page checkout. Match address fields to country. For example, US sites might ask international visitors for zip code and state which other countries don't have. Make sure you do some research to see how addresses are input for different countries you sell to. Allow special characters in form fields. Add visual cues to the credit card fields. This is a sensitive area, make it appear more safe and secure by making the area look like a credit card, and by adding secure icons like padlocks or trust badges. Having navigation in the checkout can be distracting. Test removing it and see how it translates to the conversion ratio. Test putting only the most important info in the footer (e.g., contact info, trust logos) and removing all the rest (e.g., social media logos, newsletter signup field, etc.). Test whether an order review page is necessary. N CONFIRMATION PAGE (THANK YOU PAGE) y— Here is a good place to add social sharing options. Inform customers about the next steps. You should provide details about their order confirmation email ("Your order confirmation will arrive in the next 10 minutes if you don't see it feel free to contact us"). Repeat their email address to make sure it's correct. Show full order details again (price, delivery date, etc.). Allow signed-in users the ability to sign out. Make it easy to print or save the confirmation page. You can add the printing and saving options right on the page, in a visible place. 12 When you use subheadings, they should serve as a summary of the paragraph. Many people scroll through headings and subheadings only, so make sure they contain the most relevant information. Make sure your font color contrasts with the background (i.e., don't put a light grey font on a white background). 1] CALLS TO ACTION & BUTTONS Each page should have a single most wanted action. This will be your primary CTA. Don't distract users with too many CTAs, as it may result in them just leaving the website. Make the primary CTA look primary, and the secondary look secondary. The hierarchy should be clear for customers from the moment they land on the page. I& Make your CTA specific. Avoid general messages, so that users know exactly where the CTA takes them. FORMS Reduce the number of form fields. The more information customers have to provide, the less eager they are to finalize the purchase. Ensure the form is clear. It should be well visible which label corresponds to which field and what kind of information it requires. Don't use inline labels if your form has more than two fields. Put fields under each other, not next to each other. When there are less than five options, use radio buttons, not dropdowns. 15 Get the most important information first and store it even if they don't complete all the steps. Start with the easiest fields. Include a progress indicator. This way, customers know how many steps there are and how many have left. Ifyou have the option to create an account, use a "show password" option next to the password field. Don't have too many restrictions for the password. Avoid captchas, use honeypots. TU] COPYWRITING Talk to people like you would do in a regular conversation, but avoid jargon (at least in most cases). Don't use hype words or superlatives like "the best" | — your copy shouldn't be excessively casual. 17 Be specific and clear in your message. Texts on your website have to be about customers, not about you. Make it your top priority to provide them with relevant information. Your copy has to communicate value, be convincing but also credible. That's the best way to build trust among customers. Be complete. Complete information is the best sales copy. Start with your copy, don't make it an afterthought. MICROCOPY Less is better. Don't use too many words, get your point across in as few words as possible (that's why it's microcopy). TH 18 
