Honda CB 190 R Motorcycle: Features, Competition, Marketing, & Purchase Info, Apuntes de Negocios Internacionales

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ACTIVITY V

STUDENT: JULIETH CATALINA MARIN SANABRIA

TEACHER: ANDRES PALACIOS GONZALES

GROUP: 722

SUBJECT: QUALITY MANAGEMENT

INTERNATIONAL BUSINESS PROGRAM

BOGOTA D.C

Based on the product or service you selected on the previous class, answer the following points on a document.

1. Write a short resume/summary about the selected product or service providing details such as: (price, competition, marketing strategies, placement where to buy, images, etc. and why you selected this product/service? product specifics: The Honda CB 190 R motorcycle, has a wide range of luxuries which make them attractive to customers because it has these new acquisitions:  Inverted suspension (A proprietary high cylinder system to absorb and soften the impacts when riding, it also allows for better ground handling due to the lower mass on the front wheel).  Sporty design (Maximum smoothness when riding and a sporty design that catches all eyes and highlights it in its category, to have total control over it)  Brake system (Front and rear petal disc brake* for better heat dissipation and longer life, allowing for more comfortable, faster and more stable braking *Rear brake is Nissin)  LED light system (The projection of your LED light completes the sporty design to catch all eyes)  PGM-FI electronic injection (184.4 d.c. OHC engine with PGM-FI electronic injection, low vibration and low fuel consumption) Price: $ 9.190. Competencia: The brand of the bike and who manufactures this bike is Honda, and checking according to [CITATION eng20 \p 1 \l 9226 ] 604,960 motorcycles were sold in Colombia which meant a growth of 10.5% in relation to 2018. December was the best month with 58,175, these were some of the most sold motorcycles  Bajaj Boxer CT 100 AHO. Throughout the year it remained the most sold bike in the country and in the end it added up to the incredible amount of a little more than 48 thousand units

direct interaction with the brand, also have agents who offer these products online and talk to customers about the benefits they can have to purchase these products Product photos Source: motorcycles HONDA

2. Is there any equal or similar product in the market? Add some pictures,

marketing strategies, prices, presentations, is it imported or fabricated

in Colombia

There are no equal products, we have similar products at a lower cost and

others at a higher cost, this varies depending on the cylinder offered and the

different models and designs that can be obtained

photos of similar products

Marketing strategies  They initially use people's need for fast and efficient transport.  There are options of lower cylinder and therefore lower price.  In some brands they make test or personalized impulse, this trying to remove clientele to HONDA- YAMAHA Y SUZUKI that are the marks leaders in quality  As for the direct competences, they handle similar strategies in terms of marketing.  Some brands use extended warranties without the right to modify or alter anything on the motorcycle.  They offer a discount to access the license for the first time Price list of similar motorcycles Source: Publimotos (2019)

is it imported or fabricated in

Colombia?

Motorcycle reference Price CB 160F DLX 2020 $ 6.990. CB 160F DLX SPORT 2020

CB 190R 2020 $

CB 190R INSTINTO R

CBR 250 RG 2017 $

CBR 250 RAH 2018 $

XRE 300 2018 $

PCX 150 2018-2019 $

NAVI 2018 $