Branding Strategy for Cherry on Top Bakery: A Case Study in Brand Identity Development, Esquemas y mapas conceptuales de Marketing Estratégico

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Cherry

On Top

Presentation by Bakery

Arnavi S. Bhatnagar

Major Project

About Major Project The major project involved re-developing the brand identity for a product/company through a systematic approach. Extensive research was conducted to understand the current brand perception, analyze market trends, and identify differentiation opportunities. Based on the findings, a clear brand positioning was defined, and new brand elements were designed. A comprehensive brand communication plan was then implemented, including marketing strategies, advertising campaigns, and public relations efforts. Finally, the new brand identity was consistently implemented across touchpoints to ensure a cohesive representation. Introduction

topped with a cherry Baked with love,

Elements Logo Brochure Letter Head Visiting Card Menu Flyers Packaging Sachets Branding Cutlery Standee Tote Bag Banners Website Stickers Motion Graphics Ad.

Faced Difficulties

I encountered several challenges while undertaking the branding of a newly opened

bakery. Firstly, establishing a unique brand identity in a competitive market was

daunting, as there were already many existing bakeries with established brands. I had

to conduct thorough research to identify the differentiating factors of the bakery

and create a brand that would stand out and resonate with the target audience.

Secondly, understanding the preferences and expectations of the target audience

was crucial in developing a brand that would appeal to them. This required

conducting market research and gathering feedback from potential customers to

ensure that the brand positioning and messaging aligned with their needs and

desires.

Despite these challenges, I was able to overcome them through thorough research,

careful planning, and creative problem-solving. The experience provided valuable

insights into the intricacies of branding and honed my skills in developing and

implementing a brand identity for a real-world project.

Conclusion In conclusion, designing a branding strategy for an imaginary bakery called Cherry on Top presented its own set of challenges and opportunities. Through careful research, understanding the target audience, managing limited resources, and ensuring consistency, a unique and memorable brand identity can be created. From selecting appropriate colors, typography, and logo design that reflects the bakery's personality and positioning to crafting engaging messaging that resonates with the target audience, the process of designing a branding strategy for Cherry on Top has been a valuable learning experience. The project has provided insights into the complex world of branding and equipped me with practical skills that can be applied in real-world branding projects. Overall, the process of designing the branding for Cherry on Top has been an exciting and rewarding endeavor, and I am proud of the final outcome.