El desafío de popularizar las matemáticas, Guías, Proyectos, Investigaciones de Comunicación Gráfica

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PROGRAM OF PARALLEL SESSIONS

April 10, 12:00-13:30 Hall: Bóveda 1

Science Recreation (SRC- 1 )

70. Atomium y el Museo de Ciencias Naturales. Un caso de éxito

Vania Salgado (Atomium Red de Divulgadores)* — Mexico

33. STEM WEEK: A five-year journey for scientific dissemination

Federica Catti (Arkansas State University, Campus Querétaro)*; Bárbara P. González García (Arkansas State University, Campus Queretaro); Martha A. Centeno-Muñoz (Arkansas State University, Campus Querétaro) — Mexico

96. Sounds, waves, strings and science

Andrea Avendaño (UNAM)* — Mexico

120. The Challenge of Popularizing Mathematics

Miríam Báez (Universidad Anáhuac Veracruz - Colectivo de Divulgación de la Ciencia y la Educación CoDiCE/ Universidad Anáhuac Veracruz)*; Jorge Arroyo-Neri (Universidad Anáhuac) — Mexico

158. The Magic of Disseminating Science: The Importance of Astonishment and the Use of

Magic in Scientific Dissemination

César Augusto Martínez Rocha (AXIO)* — Mexico

81. Science recreation Shows: a chemistry and magic show for children and young people

in the city of Medellin, Colombia.

Hernán D. Oquendo (Parque Explora)* — Colombia

April 10, 12:00-13:30 Hall: Hermanos de Santiago

PCSR Research (RSH- 1 )

145. Citizen scientific culture: an elusive concept?

Jorge Padilla-Gonzalez (Fibonacci Innovación y Cultura Científica A.C.)*; Ma de Lourdes Patiño-Barba (Fibonacci Innovación y Cultura Científica A.C.) — Mexico

111. Science communication in transdisciplinary research

Teresa Ávila (Universidad Católica Boliviana )*; Camilo Kunstek (Universidad Católica Boliviana); Alfonso Alarcón (Universidad Católica Boliviana) — Bolivia

184. El fracaso de la comunicación pública de la ciencia

Martín Bonfil Olivera (Dirección General de Divulgación de la Ciencia-UNAM)* — Mexico

146. Literacy in public communication of science. A model for the academics

Montserrat García Guerrero (Universidad Autónoma de Zacatecas)*; Miguel García Guerrero (Museo de Ciencias - UAZ); Bertha G. Michel Sandoval (Museo de Ciencias UAZ) — Mexico

37. Three decades of science communication’ offices at UNAM: who are we and where are

we heading to?

Cecilia Rosen (UNAM)*; Alba Sofía Gutiérrez Ramírez (UNAM); Aleida Rueda (Mexican Network of Science Journalists); Nicté Luna (UNAM) — Mexico

187. Towards more reflexive communication

Jennifer E. Metcalfe (Econnect Communication) — Australia

April 10, 12:00-13:30 Hall: de la Reflexión

New Voices In PCST (NVC- 1 )

64. Science not spoken (about). Inclusive Science Project

Dolores Arenas (Universum); María Emilia Beyer (Universum); Claudia Hernández (Universum)*; Brenda Flores (Universum); Norma Corado (Universum) — Mexico

170. Zigzag and the re-signification of its role in Zacatecas

Atenea Morales (Centro Interactivo de Ciencia y Tecnología de Zacatecas Zigzag)*; Allari Romo (Secretaría Educación) — Mexico

29. University extension projects: including citizens from favelas in the scientific debate

Diogo L. de Oliveira (Universidade Federal de Campina Grande)* — Brazil

157. Inclusion as a premise for the design of science communication activities: a case with

blind and deaf children

Ma de Lourdes Patiño-Barba (Fibonacci Innovación y Cultura Científica A.C.)*; Jorge Padilla-González (Fibonacci Innovación y Cultura Cientifica A.C.); Diana Luna-Ugalde (Fibonaci Innovación y Cultura Científica A.C.) — Mexico

130. Science learning for the visually impaired

Daniel H. Solís (Unidad Profesional Interdisciplinaria de Ingeniería Campus Zacatecas, Instituto Politécnico Nacional)*; Emma Solís (Unidad Académica de Psicología, Universidad Autónoma de Zacatecas); Miguel García Guerrero (Autonomous University of Zacatecas) — Mexico

27. How can I talk about science when people is dying? Analysis of science

communicators’ motivations and its changes during social and political crises

Amanda Vilchez (Cornell University)*; Patricia Horna (Universidad Nacional de Trujillo); Manuel Caffo (Universidad Complutense de Madrid); Carlos Mendoza (Universidad Privada del Norte) — Peru

April 10, 17:30-19:00 Hall: Bóveda 2

Training and Professionalization (TRP- 1 )

59. A freely available resource for our community: science communication MOOC on edX

Ayelet Baram Tsabari (Technion)* — Israel

11. Science workshop design strategy for scientists and researchers

Luz R. de León Lomelí (ITSLP)*; César Augusto Martínez-Rocha (AXIO); Martha Ramírez (Red de Divulgadores del Norte); Efrén Flores (ITSLP); José Álvaro Vázquez (ITSLP) — Mexico

154. The professionalization of science recreation: from individual reflection to

community dialogue

Felipe de Jesús Cerda Hernández (Ciencia Desde Cero)* — Mexico

86. Training undergraduate students as facilitators in an outreach university program

Maite Martirena Otero (Facultad de Química, UdelaR)*; Agustín Rodríguez (Facultad de Química ); Federico G. Nípoli (Facultad de Quimica); Micaella Cipriani (Química d+, Facultad de Química); Maria S. Machado Corral (Química d+, Facultad de Química); Marcelo Queirolo (Química d+, Facultad de Química) — Uruguay

38. How a scientific society brings science closer to society: clues from the “Matemáticas

en la calle” project

Paloma Zubieta (Universidad Nacional Autónoma de México (UNAM), Instituto de Matematicas)*; Beatriz L. Vargas (NA); Mariana Carnalla (Centro de Investigación en Matemáticas, A. C. (CIMAT), Guanajuato) — Mexico

68. Reflections on a new postgraduate studies program for museums: Especialización en

Gestión de Proyectos Museales

Claudia Hernández (Universum)*; Brenda Flores (Universum) — Mexico

April 10, 17:30-19:00 Hall: Hermanos de Santiago

PCSR Research (RSH- 2 )

127. The dispute for scientific consensus and dissent in the discursive configuration of

climate change in the hegemonic international press

María Quinn (ITESO)* — Mexico

56. At the edge of mathematics communication and education

Rocío González-Sánchez (Centro de Investigación en Matemáticas - CIMAT)* — Mexico

61. Cuantificación del valor social creado por la Universidad de los niños EAFIT durante

Laura Jaramillo (Universidad EAFIT)* — Colombia

167. Meeting the challenge of objectively evaluating Science Fairs to promote Scientific

Culture

Vanessa Martínez Sosa (COECYT Coahuila)*; Geoffroy Gautrot (Freelancer) — Mexico

134. Quark: What is behind 22 years of volunteer work in science popularization?

Miguel García Guerrero (Autonomous University of Zacatecas)*; Bertha G. Michel Sandoval (Museo de Ciencias UAZ); Viridiana Esparza (Grupo Quark) — Mexico

8. Children as protagonists in family visits to science spaces

Luisa Massarani (Instituto Nacional de Comunicação Pública da Ciência e Tecnologia; Casa de Oswaldo Cruz, Fiocruz)*; Alessandra Bizerra (Universidade de São Paulo); Graziele Scalfi (INCT-CPCT); Bruna Ibanes (Instituto Nacional de Comunicação Pública da Ciência e Tecnologia); Juliana Magalhães (Instituto Nacional de Comunicação Pública da Ciência e Tecnologia); Antero Vinícius Firmino Pinto (Instituto Nacional de Comunicação Pública da Ciência e Tecnologia) — Brazil

April 11, 12:00-13:30 Hall: Bóveda 1

Science Recreation (SRC- 3 )

101. Prototipos lúdicos para la recreación de la ciencia en comunidades rurales de la

región de los volcanes Iztaccíhuatl – Popocatépetl

Antonio Eloy Arce (Alzate y su gente)* — Mexico

107. Art, science and community: 10 years of promoting and communicating science in

the rural community of Coatlán del Río, Morelos, Mexico

Mario A. Saldaña (CiriÁn "ciencia + arte = comunidad")* — Mexico

53. Immunolottery: a resource for immunology science communication

Viviane Abreu de Andrade (CEFET/RJ)*; Pablo González Yoval (ENP UNAM); Naíse Chales Lins (UFRRJ); Larissa Mattos Feijó (Fundação Oswaldo Cruz); Luana Linda da Silva (CEFET/RJ); Saulo Hermosillo Marina (ENP, UNAM); Robson Coutinho-Silva (UFRJ) — Brazil

76. Playing with science

Brandon González (Poliedro Ciencia Curiosa)* — Mexico

112. Matemorfosis en las comunidades

Carmen Mares (CIMAT )* — Mexico

April 11, 12:00-13:30 Hall: Bóveda 2

Science Journalism (JLS- 1 )

80. Nuquí Vivo: A transmedia project in a biodiverse, multiethnic territory

Marcela Gutiérrez (Universidad EAFIT)*; Yulieth Teresa Hillón Vega (Universidad EAFIT); Paula Andrea Echeverry Chalarca (Universidad EAFIT); Julieta Zuliaga Sánchez (Universidad EAFIT); Tania Isabel Cardona Rojas (Universidad EAFIT); Mateo Monsalve Véle — Colombia

92. Immersing for Effective Communication: Bridging the Gap between the Worlds of

Science and Journalism

Michelle Morelos (Red Mexicana de Periodistas de Ciencia)*; Cecilia Montero (Red Mexicana de Periodistas de Ciencia); Eduardo Ríos Patrón (Instituto de Investigaciones Económicas y Empresariales de la Universidad Michoacana ); Ignacio González (WWF); Sarai Gutiérrez (Red Mexicana de Periodistas de Ciencia) — Mexico

58. Storytelling in Science Podcasts

Mayra D. Trinca (Labjor/Unicamp)*; Simone Pallone de Figueiredo (Labjor/Unicamp) — Brazil

122. La Renovable: dissemination of renewable energies

Juan Tonda (Direccion General de Divulgacion de la Ciencia de la UNAM)* — Mexico

139. The role of Science News Agencies in science communication: opportunities,

challenges and public access

Monique Oliveira (Unicamp); Germana F. Barata (Unicamp)*; Alice Fleerackers (SFU); Carlos Caetano de Almeida (Unicamp) — Brazil

186. Co-creating the future European Competence Centre for Science Communication

Marzia Mazzonetto (Stickydot srl)*; Paola Rodari (SISSA Medialab) — Belgium

April 11, 12:00-13:30 Hall: de la Reflexión

New Voices In PCST (NVC- 3 )

178. Fostering Future Scientists: Therapeutic storytelling as a strategy for developing

emotional intelligence in girls

Emma Perla P. Solís Recéndez (Universidad Autónoma de Zacatecas)*; Daniel H. Solís (Unidad Profesional Interdisciplinaria de Ingeniería Campus Zacatecas, Instituto Politécnico Nacional) — Mexico

108. Gaps between academic and local cultures. How science communication students

learn to engage with actively.

Edith Escalón (Universidad Veracruzana)* — Mexico

156. Are there new voices in sustainability communication in Mexico?

Ana C. Nepote (Universidad Nacional Autónoma de México)* — Mexico

169. Working towards inclusion in recreational science

José Eduardo González Reyes (ADN Aprende y Descubre la Naturaleza)*; Aketzalli González Santiago (La Bombilla); Gustavo Epitacio Joaquin (Ciencia Desde Cero) — Mexico

185. Diversity and inclusion in academic research in science communication

Paola Rodari (Sissa Medialab)*; Luisa Massarani (Instituto Nacional de Comunicação Pública da Ciência e Tecnologia; Casa de Oswaldo Cruz, Fiocruz) — Italy

April 11, 17:30-19:00 Hall: Bóveda 1

Science Recreation (SRC- 4 )

71. Teatro Científico Infantil

Sara C. Díaz (Consejo Sudcaliforniano de Ciencia y Tecnología )*; Isabel Mosqueira (COSCYT) — Mexico

55. Training university students in science communication: Case study of 'Jóvenes por la

Ciencia/Club Universitario de Ciencia (JC/CUC)' at DAIA, Juárez Autonomous University of

Tabasco, Mexico.

Emmanuel M. Munguía (Universidad Juarez Autonoma de Tabasco)*; Mirna Cecilia Villanueva (Universidad Juarez Autonoma de Tabasco); Roger Castillo (Universidad Juarez Autonoma de Tabasco) — Mexico

179. Is the image of people doing science still masculine? Recreational science activities

as a tool to change stereotypes.

Abigail Zentella (ADN Aprende y Descubre la Naturaleza)*; Mariana Martínez (ADN Aprende y Descubre la Naturaleza); José Eduardo González Reyes (ADN Aprende y Descubre la Naturaleza) — Mexico

131. El teatro popular como recurso lúdico en el proceso de enseñanza-aprendizaje no

formal.

Lucero A. Mendoza (La Bombilla IluminArte con Ciencia)*; Isaac Gutiérrez (La Bombilla IluminArte con Ciencia) — Mexico

77. Stand-Up Science with Young Researchers: A Scientific Communication Training

Strategy at Parque Explora, Medellín-Colombia

Hernán D. Oquendo (Parque Explora)* — Colombia

176. “¡Anímate! A animar la ciencia” Science stories told by children for children.

José Eduardo González Reyes (ADN Aprende y Descubre la Naturaleza); Verónica Reyes Galindo (ADN Aprende y Descubre la Naturaleza )* — Mexico

April 11, 17:30-19:00 Hall: Hermanos de Santiago

PCSR Research (RSH- 4 )

54. The Public Science Communication Processes (PCPC) in Mexican Museums and

Science Centers during the COVID-19 Pandemic Period

Monserrat Rodríguez Ramos (ITESO / LAMAT, Comunicación de Ciencia A. C. )* — Mexico

62. A Study of the Impact of the Scientific exhibition "Among legs and antennas" in

Tabasco.

Felicia Jiménez (Consejo de Ciencia y Tecnología del estado de Tabasco); Alejandro Félix (Consejo de Ciencia y Tecnología de Tabasco)*; Rossy Morales (Consejo de Ciencia y Tecnología de Tabasco) — Mexico

85. Narrator Identity's Impact on Scientist Perception: Race and Gender Dynamics

Dayeon Eom (University of Wisconsin Madison)*; Helen A. Tosteson (UW-Madison); Amanda Molder (UW-Madison); Emily Howell (University of Wisconsin-Madison); Sarah Goodwin (Science Communication Lab); Elliot Kirschner (Science Communication Lab); Meredith D — United States

173. Science Communicators: multidisciplinary and cultural science. Grupo Quark: a

case study.

Bertha G. Michel Sandoval (Museo de Ciencias UAZ)*; Miguel Garcia Guerrero (Museo de Ciencias - UAZ); Viridiana Esparza (Grupo Quark); Ana Arce Michel (McGill University) — Mexico

4. Innovation and society: characteristics of digital communication on innovation in Costa

Rica

Margoth Mena-Young (Universidad de Costa Rica)* — Costa Rica

110. Science communication the fundamental tool for Futures Literacy.

Silvia Singer (MIDE, Museo Interactivo de Economía)* — Mexico

April 11, 17:30-19:00 Hall: de la Reflexión

(RDT- 1 )

201. Roundtable

La desinfodemia en la comunicación del conocimiento científico

Desafíos para el abordaje teórico y práctico de la desinfodemia en la comunicación de la

ciência.

Margoth Mena-Young (Universidad de Costa Rica) — Costa Rica

Desinformación científica y procesos interaccionales en grupos antivacunas en Telegram

en Brasil.

Luisa Massarani (National Institute of Public Communication of Science and Technology; Casa de Oswaldo Cruz), Lídia Raquel Herculano Maia (National Institute of Public Communication of Science and Technology; Casa de Oswaldo Cruz), Thaiane Oliveira (Fluminense Federal University), Marcelo Alves dos Santos Júnior (Pontifical Catholic University of Rio de Janeiro) — Brazil

Uso de cubrebocas en sector empresarial del Valle de Mexicali: desinformación y redes

de apoyo.

Griselda Guillen Ojeda (Universidad Autónoma de Baja California), Francisca Cecilia Encinas Orozco (Universidad de Sonora), Ana María Vázquez Espinoza (Universidad Autónoma de Baja California) — Mexico

Comunicación contra la desinformación en la práctica: historias sonoras sobre temas de

salud.

Aleida Rueda Rodríguez (Universidad Nacional Autónoma de México) — Mexico

April 12, 12:00-13:30 Hall: Hermanos de Santiago

PCSR Research (RSH- 5 )

60. The (lack of) relevance of science education to science-informed behavior: the case

of COVID- 19

Ayelet Baram Tsabari (technion)* — Israel

7. Science Communication: a Strategic Asset for Adoption of Biotechnological Innovations

in Agroecological Training Spaces

Lourdes Mateos Espejel (Universidad Popular Autónoma del Estado de Puebla)*; José Luis Estrada (Benemérita Universidad Autónoma de Puebla); Luis Daniel Ortega Martínez — Mexico

44. Building equity-centered climate policy through local stakeholder engagement: a case

study of Beloit, Wisconsin, U.S.A.

Mikhaila N. Calice (University of Wisconsin-Madison)*; Dominique Brossard (University of Wisconsin- Madison); Ashley Cate (University of Wisconsin-Madison); Becca Beets (University of Wisconsin– Madison) — United States

99. Female role models in science and technology for girls and young people to promote

scientific vocations: a science communication strategy at INECOL, Mexico

Andrea Farías Escalera (INECOL AC); Edith Escalón (Universidad Veracruzana)* — México

136. Public science communication activities: "dialogue events". A qualitative analysis of

the construct: Eat healthy!

Patricia Aguilera Jiménez (Dirección General de Divulgación de la Ciencia, UNAM)* — Mexico

162. Movers and shakers in science communication: a visibility index

Toss H. Gascoigne (Australian National University)*; Bernard Schiele (University of Quebec at Montreal) — Australia-Canada

April 12, 12:00-13:30 Hall: Bóveda 2

New Voices In PCST (NVC- 4 )

30. Archaelogy communication new possibilities from a rural community

Semati P. Rodríguez Ríos (Universidad Veracruzana)* — Mexico

106. Science communication strategy for rural girls

Teresa Avila (Universidad Católica Boliviana)*; Camilo Kunstek (Universidad Católica Boliviana) — Bolivia

135. Com100CIA. Dialogue with communities as a starting point for a training experience

in public communication of science

José de J. Guridi Colorado (ITESO, Universidad Jesuita de Guadalajara)*; Daily Rodríguez (ITESO, Universidad Jesuita de Guadalajara) — Mexico

36. “You can lead a horse to water, but you can't make him drink”: the unheard sanitation

discourses of the Swachh Bharat Mission in India

Sohinee Bera (Cornell University)* — United States

177. Communication of science in native Mexican languages

Gustavo Arciniega (Universidad Nacional Autónoma de México)*; Luisa G. Jaime (Facultad de Ciencias, UNAM) — Mexico

171. Promote the training of science communicators in indigenous communities

Libia Elena Barajas Mariscal (UNAM)*; Roberto Lorenzo Rueda (DGCPIyU Chiapas) — Mexico