Difference between Internal and External Customers
Internal and External Customers – Customers can come from institutions, institutions,
organizations or people who buy products and services at a company regularly and
continuously. This is because the products and services purchased by these customers are
considered to have benefits or provide benefits.
In a business, getting customers is certainly one of the reasons for the company to make a
profit. So, the existence of customers will certainly be profitable for a company.
Customer Understanding
In the business world, the term customer is certainly familiar to sellers of goods and services.
Customers can be interpreted as people who buy or use goods and services on a regular basis.
These customers are different from consumers.
Consumers are users of goods from the production or users of services. A consumer can be
defined as a buyer who buys goods or services in small quantities, for personal gain.
From these two definitions, it can be clearly known the difference between consumers and
customers. Customers are buyers who use services or goods permanently in large quantities.
However, consumers are buyers who buy or use services for personal interests only.
In addition to the general understanding of customers, experts also express opinions about
the meaning of customers.
Greenberg (2010) argues that a customer is an individual or group who buys products
physically or services by considering various factors, such as quality, price, service to place
and so on according to personal decisions.
Nasution (2001) argues that a customer is all people who buy certain products in the form of
goods and services.
Customers exist in two types or have two properties, namely internal customers and external
customers. Check out the meaning of each type of customer.
Definition of External and Internal Customers
