The Impact of COVID-19 on Online Food Ordering: A Case Study, Slides of Marketing

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INNOVATION

• (^) Over time, food delivery services became more prevalent. Some establishments even launched websites to allow their customers to order food online.
• (^) It is possible that the rise of COVID-19 has accelerated the changes in consumer behavior related to online food ordering. This phenomenon is most likely to have been triggered by the restricted use of in-person food outlets. - (^) For the first category, it shows that 47% of the respondents are most likely to have an update of application for an online platform followed by 26% choosing more likely and 21% responding likely - (^) 53% choose most likely, 32% for more likely, and 16% for likely. For the category under generating income and increasing profitability, there is one respondent who chose unlikely but the majority of the respondents are in favor with 53% choosing most likely, 32% for more likely, and 11% for likely.

OPERATION

• (^) Business owners give a very great extent on two categories, which are increased revenue and knowing the percent charged by partnered delivery services
• (^) the business owners are more focused on the profitability or increasing revenue and determining the delivery charges of their partnered delivery services. - (^) The key to profitability is revenue. If you maximize revenue and manage costs effectively, then you will have a higher level of profitability.

• (^) 41% for very great extent, 44% for

great extent, 4% for moderate

extent, and 11% for small extent.

• (^) 48% choosing a very great extent

followed by 37% for great extent

and 7% for both moderate and

small extent.

• (^) Majority of 44% for great extent,

41% for very great extent, and 11%

for both moderate and small extent.

• (^) In the second category, the majority

chooses great extent with 48% to

motivate employees to increase

willingness to the capacity of the

workforce, 33% for very great extent

and 11% for moderate extent and 7%

for small extent.

• (^) great extent with 48% followed by

37% for great very great extent, 4%

for moderate extent, and 11% for

small extent

MARKETING

• (^) For the fourth category, 3 questions have the same answer for the brand name promotion while, to a great extent, have the second-highest respondent and the highest has 9 for the brand
• (^) 55.56%, that is 15 out of 27 respondents. - (^) The last category of this part, which promotes that the business follows the clean and green way of operating, has eleven participants answer the scale of 5. In percentage, that is 40.74% out of 100%.

• (^) A brand's identity can be defined by its various characteristics, such as personality, values, and traits. These elements can be used to create a compelling and unique image for the company.