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"Warrior Ethos - CORRECT ANSWER=> describes the frame of mind of the professional Airman and is part of our Air Force culture; guiding principal for you to live by; declares your selfless commitment to your Nation, mission, unit, and fellow Airmen Displayed by: Maintaining military bearing and professional etiquette, Placing the welfare of peers or subordinates ahead of our personal needs or comfort, Maintaining ourselves, physically, emotionally, spiritually and socially Warrior spirit requires taking responsibility for mission failures, share mission success with unit, foster deployment of the POA in your people. -demonstrate your commitment to Air Force Core Values and standards by willingly performing your duties at all times and subordinating your personal welfare to that of others without expecting reward or recognition"
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part of our Air Force culture; guiding principal for you to live by; declares your selfless commitment to your Nation, mission, unit, and fellow Airmen Displayed by: Maintaining military bearing and professional etiquette, Placing the welfare of peers or subordinates ahead of our personal needs or comfort, Maintaining ourselves, physically, emotionally, spiritually and socially Warrior spirit requires taking responsibility for mission failures, share mission success with unit, foster deployment of the POA in your people. -demonstrate your commitment to Air Force Core Values and standards by willingly performing your duties at all times and subordinating your personal welfare to that of others without expecting reward or recognition" "2. CMSgt Tate calls MSgt Briggs into her office and notifies her that she has been tasked to depart for her third deployment. MSgt Briggs immediately thinks of her two children ages three and eight; obviously she will miss them deeply. Although her husband will take care of them in her absence she begins to wonder how much longer she can continue to deploy this way. Nonetheless, MSgt Briggs is aware of the importance of her leadership role and informs the Chief she will proudly answer her call to duty. MSgt Briggs actions BEST illustrate the core value of __________ and its impact on mission effectiveness a. Service Before Self b. Excellence in All We Do
Air Force Core Values of Service Before Self tells us that professional duties take precedence over personal desires."
dress, carry yourself, your attitude and how you interact with others
It is evidenced when you do your job with sincerity, maintain professional etiquette, and instill ethics in the workplace. Air Force Instruction 36-2618, The Enlisted Force Structure, directs SNCOs to develop military professionalism in themselves and subordinates. However, developing professionalism is a process...a progression."
consistently work toward and remain as professional as possible; Each person has varying degrees of professionalism which can be measured by their actions, decisions, and behaviors. You can move at any time based on the situation and your actions"
Management Skills; involves the actual application of professional knowledge and theory to any given situation; Example-The training you received in basic training provided you with the foundation of what it means to be an Airman and the methods of our profession that differentiates it from others. OR technical school you were provided professional knowledge in your specific Air Force Specialty Code (AFSC) in order to perform your job. If done effectively, these actions can help you (and others) continue to move further along to the right side of the continuum."
intellectual qualities and behaviors exhibited at all times by all members of the profession; essence of airmanship Includes: Alignment with Attitude, Alignment with Core Values, and Alignment with AFI 36-2618"
performance and behavior of its members; expressed by the core values, Airman's Creed, and Warrior Ethos Include: Quality and quantity of work, Ethical behavior, Professional Relationships, Adherence to and promotion of core values, Adherence to and promotion of AFI 36-2618" "3. Which of the following BEST identifies Professional Methods? a. involve the actual application of professional knowledge and theory b. encompass a combination of emotional, moral, and intellectual qualities
CORRECT: According to the Profession of Arms chapter, professional methods involve the actual application of professional knowledge and theory to any given situation."
Professionalism (P2). Direction and discipline were integral to you learning our job and adjusting to life in the AF. Self-Discipline took over and following directions and responding positively to discipline became second nature. Recognition-used to reinforce behavior or encourage improvement as applicable. Subordinate recognition is a communication tool. Reinforce the actions, decisions, and behaviors you want most to repeat. Heighten level of commitment."
responsibilities...you could provide more direction (in the form of coaching) in order to help them become more confident -discipline to help reinforce the expectations and standards set or when confronted with performance problems. For example, you may have an Airman that hasn't internalized the core values as evidenced by his off-duty behavior (which has caused him to move to the left on the continuum of professionalism). His actions may require you to use discipline techniques (coaching, feedback, etc.) -Recognition (rewards) generally provides incentive for effective performance and encourages improvement, if necessary. For example, you could have an Airman that's exceeding the standards and is exhibiting warrior ethos by displaying professional behavior and takes the initiative to help his peers when they need it. You could recognize this Airman in many ways (quarterly awards, time off, increased responsibility, etc.)."
yourself; You should find learning activities that enhance your current knowledge and skills while forcing you to step outside your comfort zone. For example, you could take a project management course or attend a conflict resolution seminar. Both of these examples not only help increase your skill set, but when used correctly, can help make the POA more effective; understanding of Air Force Core Values and The Airman's Creed"
upon -Physical Dimension: physically ready at all times, regardless of the environment; people are healthy and engaging in a year-round fitness program; reduction can have an impact and can weaken the POA -Intellectual Dimension: focuses on the internal and external cultural aspects of the POA; expected to conduct missions in locations with vastly different cultural norms/ different cultural backgrounds Moral Dimension: Important because it reminds us that we're responsible to our civilian government; guided by the moral and ethical tenets included in documents such as the Constitution, LOAC, and the UCMJ"
of our profession; serves as a foundation to guide and provide direction as you engage in the daily grind of protecting the Nation" "5. A1C Rico has really been working hard over the last quarter. In fact, he has come to work early to complete assignments which helped the unit mission success rate stay above average. A1C Rico's efforts haven't gone unnoticed. To keep him motivated and hoping to increase the initiative of other unit members, MSgt Smith submits A1C Rico for Airman of the Quarter. MSgt Smith's actions BEST illustrate his understanding of ________ and its impact on subordinate effectiveness. a. Self-Development b. Developing Others
of Arms chapter, DDR is critical to your early development
and helps maintain a high degree of professionalism throughout your career." "6. SSgt Blount, a heavy equipment trainer, will be separating from the Air Force in six months. He's very excited about getting out and starting a new career. MSgt Kersey calls SSgt Blount into his office and informs him that he'll continue to train the new arrivals until his separation date. Upset SSgt Blount says, "This is unfair and will take up too much of my time." Because SSgt Blount ___________, his actions will MOST likely __________ mission effectiveness. a. understands Professional Methods; enhance b. misunderstands Professional Methods; hinder c. understands Professional Standards; enhance
comments, "This is unfair and will take up too much of my time" reflect a professional standard values conflict. According to the Profession of Arms chapter, a values conflict occurs when personal values conflict with those of the institution." "7. MSgt Smith is overseeing newly assigned members of his unit performing routine vehicle checks. Through observation, he notices that some of the members are not conducting the checks as required. Although his Airmen are working, MSgt Smith can tell they're not sure as to what they should be doing. He decides he needs to conduct on-the-job training to bring his members up to speed. Because MSgt Smith _____________, his actions will MOST likely ____________ mission effectiveness. a. understands DDR; enhance b. misunderstands DDR; hinder
decision to conduct on-the-job training represents his understanding of DDR. Direction is critical to early development and helps you learn your job"
can sustain optimal well-being and performance under all conditions; Goal to provided holistically based approaches that promote resilience and allow individuals, units and families to grow/recover in ever changing environments with multiple demands; includes 8 Domains(Nutritional Fitness, Spiritual, Psychological, Behavioral, Social) and 3 applicable to Sr Enl Leader (Physical, Environmental, Medical/Dental Fitness)"
stressors and changing demands -Stress is defined as: "a condition or feeling experienced when a person perceives that demands exceed the personal and social resources the individual is able to mobilize." The reaction bodies experience to external demands or stressors. (Good-Promotions/marriage Positive Bad-Divorce, financial Negative)"
and not merely the absence of disease or infirmity"
respect. Builds momentum and initiative to act for the good -Commit: choose to help others become their very best. Build stronger communities that promote self- sufficiency; work collaboratively -Connect: connect others; requires intentional effort from all parties for connections to last; trust forms -Communicate: Way we express ourselves (verbally or writing) has profound effect on messages (received and understood). Learn positive/proactive skills increase effectively connecting others -Celebrate: positive results/accomplishments show appreciation for those around us. good leader communicates expectations and constructive feedback for growth and development" "Matching __Total Force Fitness __Comprehensive Airman Fitness __Resilience __5 C's
Airman fitness and resilience. b. The ability to withstand, recover and/or grow in the face of stressors and changing demands. c. Fitness categories designed keep service members resilient in an environment of sustained deployments and combat operations. d. Positive behaviors that are essential to developing a healthy sense of self and the ability to effectively interact with others. e. The state in which the individual, family, and organization can sustain optimal well-being and performance under all conditions." "Domains of Fitness which form the CAF Framework and must fit in all 4 to be comprehenively fit(key
Spiritual"
mental stressors/challenges ensuring mission readiness Tenet focuses on 2 areas (self-awareness/situational awareness) AWARENESS: Self awareness: descriptions a person assigns to him/herself (labels) can influence ones actual behavior (pos/neg) Beliefs about self Ex: amn is more adaptive but dealing with high pressure situation requiring more innovative solution. attempt to cope by acting outside normal preference Situational Awareness: knowledge of what's going on around you; accurately interpreting/attending to appropriate cues in environment. Reduction in vision impacts ability to concentrate ADAPTABILITY-ability to adapt to changes assoc. with military life and within family DECISION MAKING-eval/choosing courses of action to solve a problem or reach a goal (goal-setting)
POSITIVE THINKING-Information processing, applying knowledge, flexibility; belief can overcome any obstacle-become more resilient" "1. SMSgt Downing calls TSgt Wilson into her office and says, "Since you're going to be TSgt Carver's sponsor, don't forget the number of deployments he's had lately. This may have caused a lot of stress on him and his family if they haven't been prepared for the changes. Just keep it in mind as you help him out as the sponsor for this unit." SMSgt Downing's comments BEST identify the ______________________ tenet of mental fitness. -
changes associated with military life, including flexible roles within the family. This is evident in SMSgt Downing's statement when he says "number of deployments he's had lately" (changes associated with military life), and "caused a lot of stress on him and his family if they haven't been prepared for the changes" (including flexible roles within the family)."
health and well-being; aimed at building/maintaining level of readiness necessary to perform physical activities required to accomplish mission ENDURANCE-body's ability to survive/operate (stamina). how long handle physical demands/stressors; ex: long hours-little time off loading pallets over and over RECOVERY-practice you engage that help restore energy to your body and counterbalance stress-could lead to adverse moods/deteriorating perform. (spend time with family, reading-de stress) NUTRITION-provision/consumption of food in quantities, quality and proportions sufficient to promote optimal physical performance and protect body against disease and/or injury STRENGTH-ability to generate force/power, lowering relative work your body has to do in order to complete desired objectives" "2. SMSgt Bloom explains to his team, "We've all been under a lot of stress. Since we have some time before our next deployment, we should consider getting involved in activities that help us wind down between these difficult times." SMSgt Bloom's comments BEST identify the ______________________ tenet of physical fitness a. endurance b. recovery
practices you engage in that help to restore energy to your body and counterbalance stress that could result in adverse moods and/or deteriorating performance. The recovery tenet is evident when SMSgt Bloom says, "We should consider getting involved in activities that help us wind down during these difficult times.""
well-being and optimal performance; maintain build/maintain social networks in order to deal with distress caused by stressors/demands
"4. SMSgt Tutor says to his flight, "I learned from the Senior NCO DL course we all have principles that form the framework for our approaches and how we see life in general. They're a reflection of what's important to us as individuals. These should guide us as we approach our next deployment." SMSgt Tutor's comments BEST identify ______________________ tenet of spiritual fitness. a. the core values b. perseverance c. perspective
organizational values (core values) and also personal values that can help form the framework for our attitudes and how we see/approach life in general. They're a reflection of what's important to us as individuals. SMSgt Tutor's comments indicate the core values tenet of spiritual fitness when he says, "...we all have principles (values) that form the framework for our approaches (attitudes) and how we see life in general. They're a reflection of what's important to us as individuals."" "5. SMSgt Mullins calls TSgt Lynn into her office and says, "Being able to evaluate a condition, conclude the desired result, and create a route to get there takes work and good resolution. The ability to do so can enhance your mental fitness." SMSgt Mullin's comments BEST identify the ______________________ tenet of mental fitness. a. awareness b. adaptability c. decision making
involves the ability to assess a situation, determine the desired outcome, and chart a path to get there. It takes work and good judgment. This is evident in SMSgt Mullins' statement when he says "Being able to evaluate a condition (assess a situation), conclude the desired result (determine the desired outcome), and create a route (chart a path) to get there takes work and good resolution."" "6. While working on a team project, TSgt Black asks, "It's amazing to me that our folks are able to overcome all of the stress associated with these deployments...I'd go crazy if I had to deploy that much." SMSgt Lopez replies, "You'd be surprised what you can handle. When you embrace our core values as intended, they can help you deal with the tension that might seem to be unbearable." SMSgt Lopez's comments BEST illustrate his understanding of _________ fitness and its impact on mission effectiveness. a. physical b. social
spiritual fitness. They are useful when dealing with stressors (tension) that might appear to be insurmountable (unbearable). This is evident in Lopez's comments, "When you embrace our core values as intended, they can be help you deal with the tension that might seem to be unbearable."" "7. SMSgt Gomez explains to his team, "MSgt Leap was put in the superintendent position because he has a good grasp on acute thinking skills, self-awareness, and he's shown the ability to bounce back from diversity...that's what we need for this position."
Because SMSgt Gomez __________ fitness, his actions will MOST likely _________ the mission. a. understands social; enhance b. misunderstands social; hinder c. understands mental; enhance
critical thinking, self-awareness, and flexibility, you're more likely to strengthen your mental fitness...making it easier for you to adapt your thinking and emotions to deal with stressors in a way that helps you return to your normal state quicker. This is evident in Gomez's comments when he says, "he has a good grasp on acute thinking skills (critical thinking), self-awareness, and he's shown the ability to bounce back from diversity (flexibility)". His actions will most likely enhance the mission."
how we judge those behaviors. It's a set of standards of conduct that guide decisions and actions based on duties derived from core values."
appropriate to actions taken within the military environment; American military ethic designed to put principle above self interest"
quality character and judgment, is the essence of ethical behavior."
view of a particular individual, culture or historical period; therefore nothing is objectively 'right' or 'wrong'."
occurs in both an individual and organizational context. A major responsibility of a leader is to make ethical decisions and behave in ethical ways, and to see that the organization understands and practices its ethical codes."
alternatives (both alternatives can be unfavorable and/or less right and more right or less wrong and more wrong)."
from wrong, good versus bad. Typically, they get their authority from something outside the individual; they come from a higher being or authority."
control, personal discipline, and values."
Core Values, the Oath of Enlistment, Air Force Instructions, the Uniform Code of Military Justice, DOD 5500.7-R, Joint Ethics Regulation (JER), and AFI 36-2618, Enlisted Force Structure, all assist SNCOs in making sound ethical decisions."
Remember as you learned earlier, an ethical dilemma is a situation where you're forced to choose between two alternatives, neither of which may result in an ethically acceptable outcome. Three general causes: Uncertainty, competing values, potential Harm UNCERTAINTY-dilemmas stem from as a result of not having all the facts pertaining to the situation or have no experience dealing with, or may not be a clearly established policy, procedure, rule for handling COMPETING VALUES-when strive to adopt and internalize our services core values, there are times when our personal values conflict with those of the institution as well as subord/peers/sups-work on greater good of org and people POTETIAL HARM-intentional or unintentional (good/bad) consequences caused by your actions. Good leader considers the consequence of a decision" "3. When diagnosing ethical dilemmas, SNCOs should ________________. a. diagnose only the dilemmas that are present b. consider the second and third order consequences
Ethical Leadership chapter, as a leader you should always attempt to anticipate and consider the second and third order consequences when making decisions."
action or behavior should be taken in a given situation. Those traps are: Ethical Relativism, Loyalty Syndrome, Worry Over Image, and Drive for Success."
That is, whether an action is right or wrong depends on the moral norms of the society in which it's practiced. The same action may be morally right in one society, but be morally wrong in another."
to an individual, unit, or organization rather than on military rules, regulations, and codes of conduct."
reputation or standing among peers, subordinates, supervisors, or community rather than on military rules, regulations, and codes of conduct. Concern about what might turn out to be an embarrassing situation (or needing others to see you in a positive light) may cause you to do something less ethical instead of what's right. example, instead of making his Airmen work 12-hour shifts to decrease the workload that's been stacking up, MSgt Lollar decides to keep the hours as they are because he doesn't want his Airmen to think he's a bad SNCO that doesn't 'have their backs'."
attitude rather than on military rules, regulations, and codes of conduct. Sure, there may be nothing wrong with possessing a sincere drive to succeed. You may be thinking, "If I don't do what's best for me, who will?""
true and then doing what's right. following ethical principles: Three Os, Three Ps, Three Rs, and Three Ds. Used in conjunction with the Air Force Core Values, these principles place additional tools at your disposal as you strive to continue leading ethically."
Oughting -You should understand whom and what you owe. We all owe a debt of gratitude to our country, other services, families, senior leadership, and peers. Respect ─ You owe others respect -Ordering; Duty ─You are ordered to follow the rules. Duty sometimes calls for sacrifice in ways no other profession has or will. Airmen who truly embody Service Before Self consistently choose to make necessary sacrifices to accomplish the mission -Oughting: Loyalty ─ You ought to exhibit loyalty, both professionally and personally. Loyalty is an internal commitment to the success and preservation of something bigger than us. Our loyalty is to the Nation first"
are to adhere to the precedence of principles, purpose, and then people. -Principle: Honesty is the hallmark of a military professional. Truth Telling and honor; An individual realizes integrity when thoughts and actions align with what he or she knows to be right -Purpose: Mission accomplishment and duty; passion for continuous improvement and innovation -People: Teamwork achieved with people; Fellow citizens, Airmen, Soldiers, etc; challenge and motivate each other"
that when making decisions, displaying conduct (on and off-duty), etc., there are rules that provide ethical guidance. Rules, Results, Realities Rules-provide individuals ethical guidance Results- the outcome or bottom line-consequences of following or not following those rules Realities-the result of recognizing the importance of the situation, circumstances, or realities"
yourself as best as you can in light of the truth, to speak up for truth, and then to act in truth. Discern, Declare, Do Discern: the truth/ facts from assumptions and falsehoods; You're morally charged to gather the facts as they pertain to the truth in all situations.
"5. Dr. Toner's _________________ Test answers the question, "Will the end justify the means?" a. Community b. Situation
Consequences Test answers the question, "Will the end justify the means?"" "6. MSgt Jameson observes SSgt Duris performing an inspection on a newly assigned aircraft. The inspection checklist calls for removing and replacing a part after 90 days of use. Jameson approaches Duris and says, "I noticed you did not change that part even though you signed the checklist. True, the aircraft could fly a successful mission, but what if it crashes because of your actions...would you be embarrassed or humiliated? Also, would you be able to explain this to your family or friends?" Duris apologizes for the short-cut and replaces the part. The scenario BEST illustrates the __________ and its impact on mission effectiveness. a. use of at least one of Dr. Toner's tests b. the use of at least one of Dr. Toner's supporting principles
Toner's six tests, which, according to the Ethical Leadership chapter, "consists of the best and worst outcomes of your decision." Jameson asks Duris if he could accept the best outcome (successful mission) or worst possible outcome (aircraft crashing). Jameson used The Shame Test (... would you be embarrassed, discredited, or humiliated) and The Community Test (... would you want your family, peers, neighbors, or friends to know.)" "7. Major Erlbaum, Military Justice Officer in Charge, hands MSgt Franklin, Legal Office Superintendent, an Article 15 and says, "Although I've had this for a month, I was finally able to review it for legal sufficiency. Rather than jeopardize our reputation as having the best metrics in the command, it would be easier to enter last Friday's date into the Article 15 database. Franklin answers, "Sir, rather than implement your simple solution, let's discuss how to prevent this situation from happening again." MSgt Franklin's ___________ will MOST likely ________her effectiveness. a. concern for worry over image; hinder b. lack of concern for worry over image; enhance c. drive for success; hinder
chapter, "Worry over Image is an ethical trap that entails making decisions based on how the decision will impact one's reputation/ standing among peers, subordinates, supervisors, community etc. rather than on military rules, regulations and codes of conduct." Because MSgt Franklin is not concerned about her image, her lack of concern will most likely enhance her effectiveness." "8. During a feedback session with MSgt Gray, CMSgt Lovell says, "I don't know how you've done it, but since your arrival, I've noticed your flight members tend to have a sense of enthusiasm, common purpose, and confidence in the future of this organization." Gray responds, "I believe it is the collective actions, decisions, and behaviors of my flight members that are causing a more positive, more ethical climate throughout the organization." Lovell replies, "Well, whatever you think it is, keep it
up." MSgt Gray's __________ will MOST likely __________his effectiveness a. failure to understand military ethics; hinder b. understanding of military ethics; enhance c. failure to understand tipping; hinder
Leadership chapter, Tipping is about moving the climate of an organization toward a positive/ethical climate. "The climate of an organization is determined by the collective actions, decisions, and behaviors of its members. As organizations move toward a more positive/ethical climate, a sense of enthusiasm, common purpose, and confidence in the future begins to accelerate the tipping effect. At this point, professional actions, decisions, and behaviors directed toward the achievement of organizational goals and objectives become the norm."
ambiguous situations by actively seeking information and by demonstrating openness and support of different and innovative change ideas. states you should promote a culture of Airmen capable of adapting throughout a career Open for new ideas or opinions"
scenarios in mind so you can adjust to changing, unexpected, or ambiguous situations; what might go wrong? 1. Be curious whats happening, 2. accept that different is not right or wrong, 3. See and be seen,
emotional flexibility involves using your support systems (talking with her mentor, SMSgt Bellard), facing reality (being
the change plan. should take a step back, analyze the reactions your people are exhibiting...why they are resisting, and critically think about the way forward. Use and encourage cognitive, emo, dispositional flexibility, know why the change is necessary, communicate before, during and after change, allow time for change to sink in, offer help to those that might be struggling, be the change they want to see, encourage proactive instead of reactive response" "2. MSgt Keele returned from the unit weekly staff meeting and briefed his people about a new procedure that impacts how EPRs are submitted to the commander. While most of his people just listened, a few begin to express frustration...they argued that it will take more time than the current process. Even though MSgt Keele tried to explain the rationale behind the change, his rationales were countered with statements that support why the change will fail. Since many of them have experience with the unit's current EPR approval process, they presented a new idea they think is better than the one MSgt Keele briefed. This scenario BEST illustrates _________ behavior towards the new procedure. a. Denial b. Bargaining c. Depression
bargaining behavior includes attempting to put off the change or recommending alternatives to the change. In this scenario, MSgt Keele's people offer an alternative to the commander's new process they think will work better."
process. Internal Environment: your organization-may have to manage and deploy in ways that help attain and maintain optimal mission effectiveness External Environment-More recently, innovations in information technology and the resulting information age put continual pressure on organizations to change. Globalization-process of interaction and integration among the people, companies, and governments of different nations. It is usually driven by international trade and investments, aided by information technology. Peace: For example, when a particular region becomes more stable and the number of forces in that area is reduced, the smaller remaining forces must continue to complete their missions and the missions of those forces that left. can create friction b/w commanders Demographics-demographic pressure could cause organizations to develop new training programs educating personnel on the various needs of the diverse workforce--for example, religious beliefs and practices, and language differences."
a change in technology resulted in a new process or new piece of equipment? Do your people have the right skillset to make the process effective or utilize the new equipment? -Making the change Happen: Who do you need to tell? Who can you get to help make the changes? How go about making the change? Implement right changes? Costs of the change?
By asking these essential questions to synthesize change requirements, you can accomplish two goals: first, the answers should help determine if the change is actually necessary; and second, if the change is necessary, the answers should provide valuable input for developing a change implementation plan. -Failing to synthesize change requirements could lead to the wrong people being put in the wrong positions, poor planning, lack of direction, lack of leadership...and ultimately a failed change effort" "3. Which of the following examples BEST identifies the reasons why globalization is a pressure for change? Globalization causes: a. Organizations to try to maintain a competitive advantage by managing and deploying resources; workplace policies and procedures to change based how the organization conducts its activities; changes in leadership philosophies and management styles due to high personnel turnover. b. Changes in policies in programs due to demographic diversity; the requirement for new training programs based on varied religious beliefs and language differences; the development of friction and conflict between demographic groups. c. Increased competition for quality workforces; communication problems due to wider differences in workforce skills, attitudes, and needs; challenges in building cohesion and common purpose because
Management chapter, increased competition for quality workforces; communication problems due to wider differences in workforce skills, attitudes, and needs; challenges in building cohesion and common purpose because of organizational differences, are representative of pressure to change based on globalization."
individuals in your organization that see potential and opportunity in almost any situation. Small population willing to adopt change the fastest; more adventurous than others; enjoy cutting edge (ex. new smartphone just released)
subordinates and help get them ready for change; 1. create felt need for change