Moparexam22 - Selling Mopar
Accessories Questions And Answers
What can be an effective "silent seller," helping you sell accessories and parts? -
ANSWER- Your dealership's accessory display
According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket
Sales are projected to _____ through 2024. - ANSWER- increase
In which areas does Mopar primarily stand out against the competition? - ANSWER-
Value and design/engineering
How would you use Mopar "Dream Cards" with customers? - ANSWER- Show
examples of an accessorized vehicle with part names and numbers.
According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket
Sales increased to nearly 48 billion dollars, an average of more than _____ per vehicle.
- ANSWER- 3,300 dollars
How should you help your customers enroll in the applicable services for their vehicle? -
ANSWER- Walk through the complete enrollment process with your customer before
they leave the dealership.
What situation presents the best opportunity to sell Mopar accessories? - ANSWER-
During a new vehicle sale?
According to the "FAB" concept, _____ tell the customer what an accessory does better
than similar products. - ANSWER- advantages
Which is NOT a place where customers can buy authentic Mopar accessories? -
ANSWER- Major auto parts retailers
According to the "FAB" concept, _____ help the customer visualize what an accessory
will do for them and how it will enhance their lifestyle. - ANSWER- benefits
When the customer is purchasing a new vehicle, which is NOT an example of using a
consultative method to introduce accessories? - ANSWER- Nudging the customer into a
lifestyle that a certain part or accessory may fit.
The Brand apps combine the functionality of the Uconnect app and the _____. -
ANSWER- Owner's app
