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Purposive communication notes units 1-3
Typology: Study notes
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The Nature of Language ▪ Basically, language can be defined as the tool used in the communication process. ▪ It is through language that we are able to express our thoughts, share our feelings, and communicate our views and perspectives about things. ▪ Language is integrally intertwined with our notions of who we are on both the personal and the broader, societal levels. ▪ When we use language, we communicate our individual thoughts, as well as the cultural beliefs and practices of the communities of which we are a part: our families, social groups, and other associations. DEFINITIONS
It is the means of accessing the message sent by the sender to the receiver. For example, mobile phones are commonly used as channels of communication nowadays.
ideographic elements used by the Ancient Egyptians. It is said that hieroglyphs emerged from the pre-literate artistic traditions of Egypt. In an academic context, the study of symbols and visual communication is called semiotics. Broadly, the purpose of semiotics is to analyze how people make meaning out of images and symbols, and how those images and symbols are analyzed and interpreted. Major Perspectives in Analyzing Visual Images
1. Personal Perspective - This view posits that the analysis of an image depends on the individual’s thoughts and values and the way he or she looks at things using his or her own personal lens. 2. Historical Perspective - This perspective refers to the determination of the importance of the work based on the medium’s timeline. - Historical perspective may be used to support a personal perspective which may make it more valid. 3. Technical Perspective - This perspective takes into account how different media convey messages differently based on the platform used. - The analysis of the image takes into consideration its different technical aspects like lighting, focus, tone, position, and presentation. 4. Ethical Perspective - This perspective considers the moral and ethical responsibilities shared by the artist or the producer of the image, the subject, and the viewer. 5. Cultural Perspective
The rate must be adapted to the type of audience with which the speaker communicates.
Adequate preparation cannot be achieved the day before you’re scheduled to speak.
3. Manuscript speaking - is the word-for-word iteration of a written message. - In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids. Advantage: the exact repetition of original words. In reading one word at a time, in order, the only errors would typically be a mispronunciation of a word or stumbling over complex sentence structure. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold audience’s attention, the audience must be already interested in the message before the delivery begins. Disadvantages: it’s typically an uninteresting way to present. The speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater) the presentation tends to be dull. Success in Manuscript Speaking medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script; and (2) the speech is written in a style that sounds conversational. 4. Memorized speaking - is the rote recitation of a written that the speaker has committed to memory. - When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes. Advantages: Maintain eye contact with the audience through the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. Disadvantages: If you lose your place and start to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Speeches According to Special Occasions The Special Occasion Speeches 1. Speeches of Introduction - A speech of introduction should be a complete speech and have a clear introduction, body, and conclusion. - For an introduction, think of a hook that will make your audience become interested in the upcoming speaker. 2. Speeches of Presentation - This speech is given to accompany a prize or honor. When creating a speech of presentation, it is important to ask how long the speech will be.
- First, you should ask what the award of honor is and why the whole presentation is important 3. Speeches of Dedication - This speech is delivered when a new store opens, a building is named, etc. - These speeches are designed to highlight the importance of the project and those to whom the project has been dedicated. - The most difficult part of writing this piece of front matter is choosing whom you would like to dedicate your work. - Some writers may find it to be the most difficult part of the whole process. Alternative dedications - It has been extremely popular over the years to write a dedication page using alternative formats. - Authors have used poems or funny anecdotes to express their gratitude. In the past, many dedications were often written in the style of a formal letter. 4. Toast - A toast is a speech designed to congratulate, or appreciate. First, toasts can be delivered for the purpose of congratulating someone for an honor or getting married. You can also toast someone to show your appreciation for what they’ve done. Lastly, we toast to people to remember what they have accomplished in life. 5. Eulogies - Praise/give the honor of someone who died. 6. Speeches of Farewell - This speech allows someone to say goodbye to a part of his/her life as he/she will move on to the next chapter that awaits him/her.
Assimilation is the means by which co- culture members attempt to fit in with members of the dominant culture. Accommodation is meant by which co- culture members maintain their cultural identity while striving to establish relationships with members of the dominant culture. Separation is the means co-culture members use to resist interacting with members of the dominant culture. Exploring Cultural Dialectics Individualism Versus Collectivism Individualism refers to cultures in which individual goals are stressed while collectivism refers to cultures in which group goals are stressed. This means that, while the “I” may be most important in individualistic cultures, the “we” is the dominant force in collectivistic ones. While in collectivistic cultures the individual is expected to fit into the group, in individualistic cultures emphasis is placed on developing a sense of self. High Context Versus Low Context Communication High-context communication is a tradition-bound communication system that depends on indirectness while low- context communication is a system that encourages directness in communication. High Power Distance Versus Low Power Distance Power distance measures the extent to which individuals are willing to accept power differences. High power distance cultures are based on power differences in which subordinates defer to superiors while low power distance cultures believe that power should be used only when legitimate. Masculine Versus Feminine Culture Cultures differ in their attitudes toward gender roles. Masculine cultures are cultures that value aggressiveness, strength, and material symbols of success. Feminine cultures are cultures that value tenderness and relationships. Among highly masculine cultures are Japan, Italy, Germany, Mexico, and Great Britain. Among highly feminine cultures are Sweden, Norway, the Netherlands, Thailand, and Chile. Cultural and Global Issues Affecting Communication Cultural Differences: Influences on Cultural Identity
developing different attitudes on a wide array of issues.
A PSA is any message that promotes the programs, services, or activities like those of your local or national governments or any non- profit organizations. PSAs can :