Assignment # 01(MKT621)
Sample Solution
AD#1:
This advertisement represents the
“Puffery”.
In puffery
Exaggerated, fantastical or impossible
claims are being portrayed by the companies. It is the false information which is communicated
to the massive audience in order to increase the sales volume. In this advertisement, company
has claimed that “
Facia makes your skin soft & white in 5 days”
which is not true and
ethically it is unlawful and it leads the company towards the clear violation of consumer court’s
law.
AD#2:
This advertisement exemplifies the
“Weasel Claim”. Weasel claim is the use of vague
qualifiers or disclaimers, such as helps to mislead the consumer into thinking the product is
better than it really is. Here, the company has claimed that “Kerona Tablet helps you to
remove the headache in 2 mints”
AD# 3:
This advertisement represents the concept of “Shocking Ad”. Shocking advertisements are
mostly treated as Public announcement messages/Public service messages but few companies are
using these shocking advertisement a tool to capture attention and create buzz, and also to attract
an audience to a certain brand or bring awareness to a certain public service issue, health issue,
or cause (e.g., urging drivers to use their seatbelts, bringing awareness of racism and other
injustices in the society, or discouraging smoking among teens)
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