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Class: MKTG - Marketing Research; Subject: Marketing; University: Okanagan University College; Term: Forever 1989;
Typology: Quizzes
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Analyze --> Scale --> Reliability analysis- If it is greater than 0.7, then we accept the reliability of the scale TERM 7
DEFINITION 7 Analyze tab --> scale --> 5 parts to analyze box --> run --> Cronbach's Alpha TERM 8
DEFINITION 8 Transform --> recode into same variables (used for both)- Old & new variables- System or user missing - blank TERM 9
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DEFINITION 10 Q: Are you over 21? Yes or no. Statistic: frequency table proportions Example : bar chart, chi-square- Categorical, no order
Incorrectly accepting the Null hypothesisIn statistical hypothesis testing, a type I error is the incorrect rejection of a true null hypothesis, while a type II error is incorrectly retaining a false null hypothesis (a "false negative"). TERM 17
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DEFINITION 20 QDA cycle: 1. Noticing and coding (field notes and open coding)2. Collecting and sorting (grouping and sorting - axial coding)3. Thinking about things (sense-making - theory generation) Coding Steps: 1. Open coding (coding as you pass through the data, change as you learn)2. Axial coding (putting codes into categories and groups or bins3. Selective coding (identifying relationships and themes in the coding)
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