Marketing Strategies: Generates Demand, Customer Feedbacks, Ads, Promotions,
Forecasts
Understanding diverse organizations' marketing tactics is critical for gaining insight and
learning from their successes and mistakes. In this essay, we will look at four different
organizations' marketing strategies: Aura Pharmacy, Bizim Bakkal, Sodexo, and Unilever.
Aura Pharmacy promotes their products using a variety of marketing strategies.
Communication, customer loyalty, advertising, sales, and product management are all
strategies.
Aura Pharmacy can improve its own product brand scale, for example cleaning gel, by
focusing consumers input and reaction . To entice clients to buy its products, the pharmacy
offers a variety of promotions such as discounts, loyalty programs, sample, and gifts. Aura
Pharmacy's marketing strategies are focused on addressing customers' requirements and
expectations while also improving the customer experience.
Bizim Bakkal primarily raises awareness of its products or services through word-of-mouth
advertising or marketing. Due to environmental constraints, Bizim Bakkal can only reach its
target customers through successful marketing efforts that are tailored to their demands.
Bizim Bakkal gathers consumer input mostly through conversations with customers and uses
this information to improve products or services and explore new prospects. To attract and
keep clients, Bizim Bakkal offers numerous incentives such as discounts or free parking.
Bizim Bakkal, which anticipates industry trends and changes in consumer behavior, increases
its product line in accordance with its forecasts.
Sodexo is a service provider that offers its customers food, technical, and extra staff services.
Customer input is extremely important to the organization since it allows them to improve
their offerings. Sodexo takes client input through surveys and seeks to improve areas that
require it. For each service, the organization employs a different planning strategy. Sodexo
employs a continuous strategy for food and beverage services as well as additional workers,
which allows them to replace any gaps that may develop along the process. The corporation
adopts the project method for technical assistance and invests more time and money to fix the
problem. To optimize its services, the company employs digital applications, novel food
service solutions, autonomous delivery, and artificial intelligence. The Sodexo Data Lab and
its team of data professionals utilize consumer insights intelligently to fulfill ever-changing
needs and create new Quality of Life services for customers.
