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Market penetration excel worksheet assignment 2024, Assignments of Sales Management

Centennial CollegeSales Management

This is a solved hospitality sales and revenue assignment. It contains all the answers in the worksheet. 1.Market penetration excel worksheet solved assignment

Typology: Assignments

2023/2024

Available from 09/04/2024

ticia-amankwaah
ticia-amankwaah 🇨🇦

6 documents

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bg1
Hotel Occ %
A425 29% 319 28% $ 39,875 28% 75% 96.8%
B285 19% 234 20% $ 26,910 19% 82% 105.9%
C325 22% 260 23% $ 31,200 22% 80% 103.2%
D150 10% 143 12% $ 18,590 13% 95% 123.0%
E300 20% 195 17% $ 24,375 17% 65% 83.9%
Total 1485 1151 $ 140,950 77.5%
Hotel Occ %
A875 22% 875 22% $ 218,750 25% 100% 99.9%
B955 24% 955 24% $ 214,875 25% 100% 99.9%
C700 18% 700 18% $ 168,000 19% 100% 99.9%
D725 19% 726 19% $ 145,200 17% 100% 100.1%
E650 17% 651 17% $ 126,945 15% 100% 100.1%
Total 3905 3907 $ 873,770 100%
From the first example answer the following:
Which hotel had the worst ADR Index
Which hotel had the best RPI
Why did the hotel with the best RPI succeed?
Number
of Rooms
Capacity
Market
Share
Room
Nights
sold
Room
night
share
Room
Revenue
Room
Revenue
Share
Occ
Penetration
Number
of Rooms
Capacity
Market
Share
Room
Nights
sold
Room
night
share
Room
Revenue
Room
Revenue
Share
Occ
Penetration
pf2

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Hotel Occ % A (^425) 29% 319 28% $ 39,875 28% 75% 96.8% B (^285) 19% 234 20% $ 26,910 19% 82% 105.9% C (^325) 22% 260 23% $ 31,200 22% 80% 103.2% D (^150) 10% 143 12% $ 18,590 13% 95% 123.0% E (^300) 20% 195 17% $ 24,375 17% 65% 83.9% Total (^1485 1151) $ 140,950 77.5% Hotel Occ % A (^875) 22% 875 22% $ 218,750 25% 100% 99.9% B (^955) 24% 955 24% $ 214,875 25% 100% 99.9% C (^700) 18% 700 18% $ 168,000 19% 100% 99.9% D (^725) 19% 726 19% $ 145,200 17% 100% 100.1% E (^650) 17% 651 17% $ 126,945 15% 100% 100.1% Total (^3905 3907) $ 873,770 100% From the first example answer the following: Which hotel had the worst ADR Index Which hotel had the best RPI Why did the hotel with the best RPI succeed? Number of Rooms Capacity Market Share Room Nights sold Room night share Room Revenue Room Revenue Share Occ Penetration Number of Rooms Capacity Market Share Room Nights sold Room night share Room Revenue Room Revenue Share Occ Penetration

ADR RevPar $ 125.00 102.1% $ 93.82 98.8% $ 115.00 93.9% $ 94.42 99.5% $ 120.00 98.0% $ 96.00 101.1% $ 130.00 106.2% $ 123.93 130.6% $ 125.00 102.1% $ 81.25 85.6% $ 122.46 $ 94. ADR RevPar $ 250.00 111.8% $ 250.00 111.7% $ 225.00 100.6% $ 225.00 100.6% $ 240.00 107.3% $ 240.00 107.3% $ 200.00 89.4% $ 200.28 89.5% $ 195.00 87% $ 195.30 87.3% $ 223.64 $ 223.

ADR

Penetration RevPar Penetration ADR Penetration RevPar Penetration