Nama: Furi Fatwa Dini
Kelas: 1 AC – B
Tugas Pengantar Manajemen
Case Application 2: Leadership Development at L’Oreal
Jean Paul Agon, the president and CEO of L’Oréal, joined the company right after his university
graduation in 1978 and has continued to grow as a leader over his almost 40 years with the company.
88 Headquartered in France with more than 80,000 employees around the globe, L’Oréal is the
world’s largest cosmetics company. Today, L’Oréal management still believes leadership
development starts at the beginning of your career and continues throughout it.
Each year almost 650 recent university graduates join one of L’Oréal’s management training
programs. The format of each program varies based on geographic location, with trainees spending
between 6 and 18 months taking on different missions throughout the organization to learn the
business.
Each trainee has a personal development plan that includes learning about the organization,
understanding the business models utilized by the different brands, and developing relationships
throughout the organization. The program immerses the trainee into the organizational culture and the
trainee learns about what it takes to succeed in the work environment.
Most trainees are also connected with a mentor to answer questions and provide guidance. A
significant contributor to L’Oréal’s overall success is the cross-cultural awareness of managers who
often lead diverse teams developing customized products for different regions of the world. While
some of these leaders are recruited externally, many are developed through a specific international
management training program that includes a 12-month rotation through Paris, New York, Singapore,
and Rio.
This program seeks out graduates who are curious and able to adapt to other cultures from
international business schools, knowing this skill set is important to help tailor international brands to
local markets.
Doing business globally also requires ethical leadership, which is an important component of the
firm’s leadership development. L’Oréal has been recognized for their efforts on the ethics front. In
2016, the Ethics & Compliance Initiative recognized L’Oréal’s innovation in ethical leadership. The
company was also named as one of the World’s Most Ethical Companies by Ethisphere. L’Oréal’s
leadership development efforts do not stop with recent graduates. In fact, managers at all levels of the
organization have the opportunity to further develop their leadership ability through a variety of
programs. These programs are primarily based on coaching leaders and are offered with the belief that
