BUSINESS MARKETING
for Business, Tourism
and Hospitality
CYNTHIA LIZA ARCE ABARCA, MBA
Professor in charge
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Introduction and summary of Business Marketing, Summaries of Marketing Business-to-business (B2B)
Learning tasks for Business Marketing course, including a statement of purpose, learning materials on company and marketing strategy, a Google Meet meeting, and a strategic plan. The document also includes the vision and mission of a university in Bicol, which aims to provide empowering, outcome-based education to prepare students for a purposeful life and contribute to sustainable development. The document also provides links to resources on developing a marketing strategy and defines marketing as the process of identifying, anticipating, and satisfying customer requirements profitably.
Typology: Summaries
2022/2023
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BUSINESS MARKETING
for Business, Tourism
and Hospitality
CYNTHIA LIZA ARCE ABARCA, MBA Professor in charge
Done? Learning Tasks ILO level Assessment Estimated Duration Target Date of Completion Assessment Result Module 0 I Statement of purpose or commitment; rubric 1 hour January 23 LT 1: Marketing and the Marketing Process I Essay type Quiz on Marketing and the Marketing Process Submission of EIE Sprint videos (January) 2 hours January 23 and 26 LT 2: Learning Materials on Company and MarketingStrategy E Assignment (Company and Marketing Strategy) 2 hours Feb. 6 LT 3: Google Meet Meeting 1 hour Feb. 6 and 9 LT 4: Strategic Plan D Strategic Plan Rubrics 6 hours Feb. 11
MODULE 0
Learning Task 0 Write your statement of purpose or commitment and submit either in BB discussion forum or in the class Google drive.
STUDY GUIDE 1
- Learning Task 1
- After reading the links below, do the following task:
- In 300 words, what can you say about the Marketing and Marketing Process? Discuss. Post in our class GC and/or Discussion Board in BB.
- You are also required to submit EIE Sprint videos for the month of January.
Module 0
5
Read:
- Marketing and The Marketing Process using this link
- https://www.iedunote.com/ marketing-process Read:
- Marketing: Definition, Scope, Importance and Role
- https://www.iedunote.com/ marketing-definition-scope- importance-role
Read:
- Develop a Marketing Strategy using this link
- https://www.business.qld. gov.au/running- business/marketing- sales/marketing- promotion/strategy Read:
- How to Develop an Effective Marketing Strategy by Adams, RL using this link
- https://www.forbes.com/sites/rob ertadams/2017/06/01/how-to- develop-an-effective-marketing- strategy/?sh=158b66d
- Synchronous Session: Creating a simple
strategic plan for an enterprise.
- Assessment: Presentation of a
simple strategic plan.
- You are also required to submit EIE
Sprint videos for the month of February.
THANK YOU FOR LISTENING!!!
Any questions? You can find me at: FB Messenger: Chilette Arce Abarca Email: cynthializa.abarca@unc.edu.ph