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HOOTSUITE PLATFORM CERTIFICATION EXAM
QUESTIONS AND 100% CORRECT ANSWERS,
WITH COMPLETE SOLUTION.
“Which of the following actions can not be done in the Hootsuite Planner?
1 - CORRECT ANSWER *performing a geo-search
rescheduling a post composing a post editing a post" "In Hootsuite's Promote feature, what are automation triggers used for?
2 - CORRECT ANSWER *Analyzing the performance of past posts in bulk, in order to recommend
candidates for paid promotion. Automatically stopping an advertising campaign that falls below a certain threshold of performance. Putting advertising dollars behind your published posts that meet the criteria you have specified. Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. Notifying you when your automated posts have exceeded your campaign budget." "Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use?
3 - CORRECT ANSWER Draft Variant
Array a Post *Duplicate a Draft Cascade a Message Duplicate a Campaign" "When using the Hootsuite Composer, what's the purpose of the social profile picker?
4 (Photo) - CORRECT ANSWER To monitor account activity on your social accounts connected to
Hootsuite. *To select the social profiles to which you want to publish your post. To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard To create a network-specific search stream in the Engagement area." "In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf?
5 - CORRECT ANSWER Reports predict what the recipient/stakeholder wants to see and tailors the
information accordingly Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns *Reports provide your colleagues with continuous access to updated data Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives" "Name the area pictured in the Hootsuite Mobile App
6 (Photo) - CORRECT ANSWER Composer
Streams Insights *Publisher Inbox" "Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?
7 - CORRECT ANSWER?
The App Directory area The Composer area The Boards and Streams area *The content library area" "Say you're drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What's the most efficient way to access these visuals?
8 - CORRECT ANSWER Save the images to your desktop from Google Drive, then drag and drop them
to Hootsuite Content library *Install the Google Cloud app from the Hootsuite App Store to access the assets directly Use the Share button in Google Drive to export the images to Hootsuite" "Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process?
9 - CORRECT ANSWER *Request Super-Admin permissions in Hootsuite, which allows you to connect
from within Hootsuite only Create a fake Facebook Page for the organization that you can access Connect the Instagram account to your own personal Facebook profile instead *Ask the owner of the Facebook Page to add you as an Admin or Editor to their page"
"Which description below best describes the action being performed here?
13 (Photo) - CORRECT ANSWER Composing a post for your audience
*Adding a social account to Hootsuite Sharing account permissions with your team Creating a search stream Scheduling a post" "Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?
14 (Photo) - CORRECT ANSWER Search for hashtags or keywords
Retweet and like Like and reply Publish an outgoing post with photos *Send a direct message to a user" "Geo-search streams are used to help you find social media conversations relevant to your brand that are happening
15 - CORRECT ANSWER?
on specific social networks in your home country in pre-set topic areas on private profiles or closed networks *in specific physical locations" "What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?
16 - CORRECT ANSWER Implement a robust approval process with multiple touch points so every
team member has input *Schedule Stories in the Planner so they can be reviewed and edited by the approver directly Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories" "What must be enabled in Hootsuite for Instagram Stories to publish successfully?
16 - CORRECT ANSWER The Instagram Stories integration
Super-admin organization permissions *The Mobile Publishing workflow Direct Publishing Notifications"
"The Hootsuite Inbox is used for
17 (Photo) - CORRECT ANSWER? 50%
saving a collection of regularly used responses, so you can reply faster *all the options in this list getting a quick overview of public and private messages received on your social accounts. responding directly to comments made on a thread" "Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?
18 - CORRECT ANSWER Impact
*Composer Contests Streams Assignments" "What is not an advantage of managing Instagram with Hootsuite?
19 - CORRECT ANSWER Building and scheduling many Instagram posts in one place
The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place Managing your scheduled Instagram content alongside scheduled posts on your other social networks Access to advanced analytics tools to optimize your Instagram strategy *Auto-generate content that's similar to your competitors' highest performing posts" "What would you do in this area of the Hootsuite Dashboard?
20 (Photo) - CORRECT ANSWER Create paid social media advertising campaigns
*Review metrics for your social media publishing efforts Schedule posts Search for hashtags by geographical location Generate custom URLs for an upcoming campaign" "Publishing to Pinterest with Hootsuite saves time because
21 - CORRECT ANSWER it automatically edits any image you upload into Pinterest specific dimensions.
it guarantees your pin will receive more engagement than posting natively. *you can schedule and post to multiple Pinterest accounts and boards at the same time. the Composer window suggests popular content for you to repin." "The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.
convert the document into Hootsuite's .hoot format and upload Input your posts into a text document using an up to date version of Microsoft Word *Use a supported format for the time/date (e.g., 11/22/2020) Ensure your calendar is connected to Hootsuite via API" "Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:
28 (photo) - CORRECT ANSWER In the Promote area, for editing paid ads.
In the Composer, after selecting a photo to post. Under "Edit Asset" in the Content Library. *All of the options in this list" "Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________?
29 - CORRECT ANSWER?
*Sidebar; center Settings; Streams Nav-panel; dashboard Header; Sidebar" "The Post Performance area within Hootsuite Analytics is the best place to
30 - CORRECT ANSWER get a professional critique of your social media strategy
*review metrics for your published posts, by network produce a pie chart of your social share of voice build social posts out of previously published posts receive insights into our dystopian future" "With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate?
31 - CORRECT ANSWER Message Approvals
Drafts *Assignments Inbox Analytics" "To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:
32 - CORRECT ANSWER create and copy a custom owly link which you can then share
open a printer friendly version of the board auto-populate an internal CRM message *Enter their name or email address" "In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post?
33 - CORRECT ANSWER Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
*Inserting an image from an Instream Tweet Uploading it directly from your computer Picking an image from the Media Library" "What is the most popular feature of Hootsuite?
34 - CORRECT ANSWER?
Social media analytics and metrics. *Scheduling and publishing messages to multiple accounts at once Geo-locating conversations and geo-targeting messages. Automating all your social media activities." "Which of the options below best describe the action being undertaken in the visual?
35 - CORRECT ANSWER Creating a Hootsuite Analytics board around mentions.
Adding a new Hootsuite user to your Twitter account. Adding a stream to publish Twitter messages. *Creating a stream to search a network for specific terms." "Why would you want to add someone to a Twitter list in Hootsuite?
36 - CORRECT ANSWER to boost the SEO of your Twitter posts
to block them from commenting or re-sharing your posts to send targeted direct messages in bulk to group together your published tweets by topic for easier reference *to create a focused feed of similar users such as industry influencers, advocates, or competitors" "Hootsuite Publisher is an area of the dashboard where users can
37 - CORRECT ANSWER?
Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs. track response times to incoming social posts to better determine Social ROI. *schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top- performing posts.
a consulting service provided by Hootsuite to Enterprise clients Hootsuite's parent company a consortium of companies who own the internet" "Which one of the following is not a use case for the 'Hootsuite Organizations' feature?
Introduction to Hootsuite Organizations and Permissions - Group 2 - CORRECT ANSWER specify what
actions team members have permission to perform in Hootsuite facilitate team collaboration to address customer feedback on social media *plan the content publishing schedule in a calendar format control off-brand or offensive posts and trigger corrective action limit access to social network passwords" "You're in charge of drafting and strategically scheduling one month's worth of social media content for your organization's Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)
Dashboard Comprehension Questions (Box answers) - CORRECT ANSWER Hootsuite Amplify
Bulk Composer *Hootsuite Ads Hootsuite Inbox Hootsuite Streams (Search, Published Posts, and Comments) Hootsuite Planner *Hootsuite Analytics" "You're a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?
Dashboard Comprehension Questions - CORRECT ANSWER Set up an Impressions Stream to monitor
the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don't think is worthwhile Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite's geo-search functionality *Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client" "You're leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go?
Dashboard Comprehension Questions (BOX) - CORRECT ANSWER?
Hootsuite Composer Hootsuite's Drafter Integration Google Cloud Hootsuite Planner Hootsuite Alerts Hootsuite Mobile App Amplify" "Say you're a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply
Dashboard Comprehension Questions - CORRECT ANSWER Hootsuite Inbox
Streams (e.g., Search Streams, Published Posts) Reports in Hootsuite Analytics Hootsuite Composer *All of these Hootsuite Planner"
