TERM 1
Exploratory
Research
DEFINITION 1
Type of research that is used to generate insights, and
deepening the understanding of the problem, consumer
motivations, attitudes, and behaviors
TERM 2
Descriptive
Research
DEFINITION 2
collect quantitative data to answer research questions such
as who, what, where, when and how
TERM 3
Casual
Research
DEFINITION 3
collect data that enables decision makers to determine
cause-and-effect relationships between two or more
variables (tells us why)
TERM 4
Target Population
DEFINITION 4
the population from which the researcher wants to collect
data
TERM 5
Census
DEFINITION 5
the researcher attempts to question or observe all the
members of the target population
