Feasibility Study on Camote Choco Roll Production in Oroqueta City, Schemes and Mind Maps of Marketing Research

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ESTABLISHING CAMOTE CHOCO ROLL IN

OROQUETA CITY

GROUP 3

INTRODUCTION

Background of the study The goal of the Camote Choco roll study is to investigate the possibility of utilising camote, or sweet potatoes, as a main component in the creation of chocolate rolls. This study is a component of initiatives to create novel, healthier food products by using or substituting regional components. The study's basis includes knowledge of the characteristics and nutritional advantages of capoté. Sweet potatoes are well-known for having a high nutritional value, which includes antioxidants, fibre, potassium, and vitamins A and C. They are a useful addition to any culinary product because of these characteristics. In addition, a lot of people like chocolate rolls as a snack. Traditional chocolate rolls frequently have a lot of sugar and processed ingredients. Thus, the goal of the study is to investigate whether substituting some of the ingredients with camotte could result in a healthier version. Aspects of the research may involve creating the recipe, examining the nutritional makeup, testing the product's flavour and texture with the senses, and determining whether making cappuccino rolls would be profitable. Camote Choco rolls advances the fields of nutrition and food science by encouraging the use of locally sourced ingredients to create healthier snack options that will benefit nearby agricultural businesses as well as customers.

By accomplishing these objectives, the study aims to provide insights into how camote can be used to create a healthier and more nutritious chocolate roll alternative and potentially contribute to the development of innovative food products. SIGNIFICANCE OF THE STUDY The significance of studying the Camote Chocolate Roll lies in several aspects: Studying the combination of these two could lead to a dessert that is not only tasty but also beneficial to health. This product could provide insights into how traditional ingredients can be used in new and exciting ways, potentially leading to the development of other innovative food products. By creating a demand for Camote Chocolate Roll, it could help support local farmers and promote the use of locally-sourced ingredients. With the rising trend of healthy eating, there's a growing demand for desserts that are not only delicious but also nutritious. The study of Camote Chocolate Roll could contribute to this trend by providing a healthier alternative to traditional chocolate desserts. The study could also explore the cultural significance of camote in the Philippines and how it can be incorporated into modern cuisine in a way that respects and celebrates this cultural heritage.

In essence, the study of Camote Chocolate Roll is significant because it could contribute to the fields of nutrition, food science, local agriculture, and cultural studies. It's a sweet way to blend health, innovation, and tradition. SCOPE AND DELIMITATION A delicious dessert called a camote choco roll blends the flavour of rich chocolate with the healthiness of camote, or sweet potatoes. It can be enjoyed by both adults and children and puts a fresh spin on traditional desserts. Sweet potatoes are an accessible and attractive ingredient for making this dessert because of their availability and affordability. The nutritious value of camote chocolate rolls is one of their key advantages. Vitamin A, vitamin C, and potassium are among the vitamins and minerals that sweet potatoes are a good source of. When they are combined with chocolate rolls, people can savour a tasty delicacy that also offers some vital Additionally, because of its adaptability, camote chocolate rolls can be made in a variety of ways to suit personal tastes. One can tailor the filling to suit their individual tastes by adding extra ingredients like caramel or nuts. But when it comes to camote choco roll, there are several restrictions to take into account. First of all, those with certain dietary needs or allergies might not be able to use it. This dish should not be consumed by anyone who is allergic to sweet potatoes, chocolate, or any other component in the recipe.

referred to as "yams" in parts of North America, the species is not a true yam, which are monocots in the order Dioscoreales VEGETABLES A vegetable is the edible portion of a plant. Vegetables are usually grouped according to the portion of the plant that is eaten such as leaves (lettuce), stem (celery), roots (carrot), tubers (potato), bulbs (onion) and flowers (broccoli). A fruit is the mature ovary of a plant. PRIMARY TARGET Primary target markets are those market segments to which marketing efforts are primarily directed and where more of the business's resources are allocated, SECONDARY TARGET MARKET The secondary market is where investors buy and sell securities. TARGET MARKET A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service. PRICE the amount of money expected, required, or given in payment for something. OROQUIETA CITY Another version is that Oroquieta had derived its name from the words oro (gold) and quita or kita (to find), in reference to the early inhabitants who had found gold along sthe river.

Southern City Colleges

Pilar Street, Zamboanga City Department of Business and Management Proposed Business: Camote Choco Roll in Oroqueta City Survey Form Name (Optional): Date: Age: Sex: Address: Directions: Please check (/) or shade the circle that corresponds to your preference.

1. Do you eat camote? o Yes (49) o No (1)
2. How often do you eat camote? o Everyday (7) o Twice a week (7) o Once a week (15) o Seldom (20) o Never (1)
3. What time in the day do you prefer snacks? o Morning (10) o Afternoon (30) o Evening (10)
4. Are you willing to buy camote with chocolate inside? o Yes (48) o No (2)
5. Do you recommend this product to your family and friends? o Yes (49) o No (1) Noted by: Dr. Michael B. Garan, DBA Research Adviser

Hilarion Feliciano and Doña Maria Mercado Feliciano in 1929. Misamis University is currently the only autonomous university granted an ISO 9001:2015 Management System Certified granted by Det Norske Veritas-Germanischer Lloyd Business Assurance by the Commission on Higher Education (CHED) in Northwestern Mindanao, and awarded by te Philippine Association of Colleges and Universities Commission on Accreditation as the Most Number of Accredited Programs in Region X. Misamis University caters to more than 8,000 students every year in its 7.5 hectare campus in Ozamiz City and Oroquieta City, Misamis Occidental Philippines. The Secondary Market is in the City Plaza of Oroquieta City. The proponent chose this location because it is a good spot for people strolling and working people hanging out in the plaza to relax with the view. III. MARKET SEGMENTATION The market is further segmented into a specific target market with the following characteristics. Table 1. Details of Segmentation Adolescence Health conscious Adults Benefits Nutrition Nutrition Nutrition Demographics Below 10 and 15 yrs. Old 16 years old and above 20 years old and above Psychographics Curios Early adopters Digital Native Conscious Adopters Intelligent High Achievers Adopters Intelligent Source: Barangay Census 2021- IV. MARKETING STRATEGY

1. Product Differentiation

Highlight the unique aspects of Camote Choco Roll, such as the use of sweet potatoes, which adds nutritional value and a unique flavor profile. This could set it apart from other dessert options.

2. Social Media Marketing Utilize platforms like Instagram, Facebook, and Pinterest to showcase appealing images and videos of Camote Choco Roll. You could also share behind-the-scenes content, recipes, or customer testimonials. 3. Influencer Partnerships Collaborate with food bloggers or influencers who can help introduce your product to their followers. This can provide credibility and reach a wider audience. V. PLACEMENT Local Supermarkets and Grocery Stores Work on getting Camote Choco Roll stocked in the prominent supermarkets and grocery stores in Oroquieta City. These establishments are frequented by locals and visitors alike, providing a wide reach for the product. Ensure that the product is displayed prominently and attractively to catch the attention of shoppers. Convenience Stores: Consider placing Camote Choco Roll in convenience stores located in strategic areas of Oroquieta City. These stores cater to customers looking for quick and convenient snack options. Position the product near the checkout counters or in eye-catching displays to encourage impulse purchases. Cafes and Bakeries: Collaborate with local cafes and bakeries to feature Camote Choco Roll as a dessert option. This can help introduce the product to a wider audience and provide a unique twist to their menu offerings. Provide samples and promotional materials to encourage customers to try and purchase the product. Hotels and Resorts: Approach hotels and resorts in Oroquieta City to include Camote Choco Roll as part of their in-room amenities or as a dessert option in their restaurants. This can help create awareness among tourists and provide an opportunity for them to try the product during their stay.

TARGET MARKET POPULATION

PRIMARY TARGET

Public TARGET MARKET

Misamis Occidental National High School

Talairon National High School 600 560 470 430 490 Bunga National High School 300 301 288 290 306 Oroquieta City National High School

Misamis Occidental Technological Institute

Private TARGET MARKET 2019 2020 2021 2022 2023 Stella Maris College 5,528 5,200 5,218 4,998 5,

Southern Capital College

Solomon Molina School & Development Center

Oroquieta Evangelical Christian School

Misamis University 3,015 3,000 2,998 2,900 3, SECONDARY TARGET The Secondary Market is in the City Plaza of Oroquieta City. The proponent chose this location because it is a good spot for people strolling and working people hanging out in the plaza to relax with the view. PLACE 2019 2020 2021 2022 2023 OROQUIET A CITY

COMPETITORS SUPPLY IN TARGET MARKET

TARGET

MARKET 2019 2020 2021 2022 2023