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Task 14. In most lines of the text there is one extra word. If a line is 0 day's managers have the benefit of modern correct help them with pricing. Supermarket of OF chains, for e ple, can be easily track customers’ ‘elasticity’ — how Weir buying habits change in for response to a priceWse or a discount. But although a company can now notWeasure this sort of thing in a more sophisticated way, NJlowing basic rules is still the most of common way of se prices. Most bosses still worry more that about theiNgosts than the prices they charge; one recent survey found fRat they spend as more little as the 2 % of their time on prici So 3S o a a a 3 3 a CO] CO] WN] OD) oy Ay] ew) mM!) = Task 15. A. Work in a group. A&Xconsumers' media consumption habits change, so does firms’ ability tQ\reach them. Watch the video about digital marketing [24] and discuss its )\eculiarities and advantages. B. Write a paragraph about the advantages of digital marketing over traditional offline marketing [Appendix: NBaragraph Organization, Developing a Paragraph, p. 85, 86]. Task 16. A. Work in a group. Watch the video\gbout consumer behaviour [23]. Discuss the importance of studying consu B. Businesses will benefit if they learn more abou audience. To what extend do you agree or disagree? Write essay (agree/disagree essay) on the topic [Appendix: Writing ai Writing an Opinion Essay, p. 87, 88]. Unit 2. Information Technology . Translate : Task 1. Work with a partner. Bieewee the following quotes. 1. Information technology is at the core of how you do your business and how your business model itself evolves. Satya Nadella 2. The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be 13 
