1. Customer profiling involves gathering information about customers such as demographics that
includes age, gender, marital status and education, psychographics that includes opinion, needs,
motivation, attitude, lifestyle. The benefits of having a customer profile in this industry is to improve
customer satisfaction or to increased loyalty, for us to have a better understanding of market trends and
demands.
2. Understanding your customer is key because it allows businesses to anticipate and meet their needs
effectively, leading to enhanced customer satisfaction and loyalty. In the tourism and hospitality
industry, this perspective can impact my future career by guiding decisions on product development,
marketing strategies, and service delivery, ultimately resulting in competitive advantage and sustainable
growth. For example, I am the owner of hotel and then the guest wants to stay together with their pet,
and as I understand them. I will allow them because it's their wants and by that it will make them
satisfied and enhanced their overall experience.
