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temporal factors
situational characteristics related to time TERM 2
action-orientated
DEFINITION 2 Consumer with a high capacity to self-regulate their behaviour TERM 3
More
DEFINITION 3 Consumers experiencing time pressure are more or less likely to rely on simple choice heuristics than are those in less tense situations? TERM 4
Seasonality
DEFINITION 4 Regularly occurring conditions that vary with the time of year TERM 5
Situational influences
DEFINITION 5 Things that influence consumers that are independent of enduring consumer, brand, or product characteristics
State-orientated
Jamie knows the only way she won't spend too much money is to stay away from the mall because she can't control her spending if she goes; Jamie has a low capacity to self- regulate her behaviour in the mall. Which term best describes Jamie? TERM 7
Shopping
DEFINITION 7 The set of value-producing consumer activities that directly increase the likelihood that something will be purchased TERM 8
Functional Quality
DEFINITION 8 The Apple store takes pride in its customer service, the number of Mac Experts that it has at its retail locations who are ready to help customers, and the wide selection of products it has ready to sell its customers. What is this an example of? TERM 9
Impulsivity
DEFINITION 9 Personality trait that represents how sensitive a consumer is to immediate rewards TERM 10
unplanned shopping
DEFINITION 10 Which type of shopping behaviour is characterized by situational memory, utilitarian orientation, and spontaneity?
Advertiming
Advertisers love to feature their advertisements during the 8pm to 10 pm prime time viewing hours. This is the time when most people watch television and will be most receptive to their ads.Which term refers to the practice of running advertisements primarily at times when customers will be most receptive to the messages? TERM 17
time pressure
DEFINITION 17 urgency to act based on some real or self-imposed deadline TERM 18
the days, hours, or minutes that are not
required for some compulsory and time
consuming activity
DEFINITION 18 Discretionary (spare) time TERM 19
circadian cycle rhythm
DEFINITION 19 level of energy of the human body that varies with the time of day TERM 20
Functional
DEFINITION 20 Around which quality does Walmart position itself when it claims it is the low-price leader?
Hedonic
Cindy loves to give back to her community. She especially enjoys giving donations to her favourite charities and nonprofit organizations at Christmas time because it is personally gratifying. Which type of shopping value does Cindy receive? TERM 22
Foreground music
DEFINITION 22 Which term refers to music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment? TERM 23
Congruity
DEFINITION 23 What term refers to how consistent the elements of an environment are with each other. TERM 24
TIme, place, conditions
DEFINITION 24 What three categories can situational influences by classified into? TERM 25
To position them more as an everyday option
DEFINITION 25 What is the challenge for those who sell seasonal products?
crowding
Term refers to the density of people & objects within a given space TERM 32
Unplanned consumer acts
DEFINITION 32 What are characterized by situational memory, utilitarian orientation and spontaneity TERM 33
Mental
budgeting
DEFINITION 33 Refer to Christmas Shopping Scenario. Which of the following was Lanny performing when she was trying to account for her purchases in her head? TERM 34
Mild degree of
crowding
DEFINITION 34 What degree of crowingproduces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value.? TERM 35
speed
DEFINITION 35 The ______ of the background music determines the speed at which consumers shop.
Social environment
What environment includes the other customers and employees in a service or shopping environment TERM 37
Experiential
DEFINITION 37 Which type of shopping is recreationally oriented to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling? TERM 38
Experiential
DEFINITION 38 ___________ shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling. TERM 39
Personal shopping value (PSV)
DEFINITION 39 The overall subjective worth of a shopping activity considering all associated costs & benefits TERM 40
congruity
DEFINITION 40 Which factor refers to how consistent the elements of an environment are with each other?
False: Compared to impulsive consumer
behaviour, compulsive consumer behaviour
seems to be uncontrollable.
T/F:Compared to compulsive consumer behaviour, impulsive consumer behaviour seems to be uncontrollable. TERM 47
time pressure
DEFINITION 47 Susan's daughter's birthday party is about to start in an hour and Susan is still at the store buying party favours and decorations. She really wanted this party to be special for her daughter, but she didn't have time to shop around for the perfect items so she purchased what was available. Which temporal factor is influencing Susan's purchase? TERM 48
False: More and more, a physical store isn't
necessary for shopping to take place.
DEFINITION 48 T/F:A physical store is necessary for shopping to take place. TERM 49
utilitarian
DEFINITION 49 Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?
