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Understanding Business and Its Stakeholders, Lecture notes of Economics

An overview of the definition of business, its scope, and its impact on society. It also discusses the main stakeholders involved in business and their roles. Additionally, it covers business aims and objectives, types and forms of businesses, and reasons why people start businesses. Finally, it explores the role of business in the economy.

Typology: Lecture notes

2021/2022

Available from 10/25/2023

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CHAPTER 1
SCOPE OF BUSINESS
UNDERSTANDING BUSINESS
The definition of business covers various types of economic activity and can be applied to
various types of organizations or entities. It is an integral part of a country's economic structure
and has a significant impact on growth, employment, as well as the overall well-being of society.
Business, in a general context, refers to economic or commercial activities that involve the
production, exchange, or sale of goods or services with the aim of making a profit or profit.
Businesses can take many forms and scales, from small businesses owned and run by individuals
to large corporations operating internationally.
Here are some key elements in business understanding:
1. Production or Provision : Business involves the production or provision of goods or services
that can satisfy consumer needs or desires. These can be physical goods such as electronic
products or services such as professional consultations.
2. Profit Goal : The main goal of a business is to create profit or financial gain. This profit is
earned by selling a product or service at a price higher than the cost of producing or
providing it.
3. Market or Consumer: A business operates within an existing market or creates a new market
for its products or services. Focusing on consumers or potential customers is the key to
business success.
4. Competition: Businesses operate in a competitive environment. Competition with other
businesses in the same or similar industries is common.
5. Management: Effective management is important in business. It involves decision making,
planning, organizing, and controlling resources to achieve business goals.
6. Risk: Business always involves risks, such as financial, operational, or market risks. Good
risk management is an important part of managing a successful business.
7. Capital: Businesses often require initial capital to start or expand their operations. This
capital can come from business owners (own capital), investors, or loans.
8. Ownership: A business can be owned by one individual (individual business), several
individuals (joint business), or shareholders in a company listed on a stock exchange.
9. Business Goals: Business goals can vary, including achieving growth, meeting consumer
needs, providing value to shareholders, creating jobs, or contributing to society or the
environment.
10. Legal and Ethical Compliance: Businesses must operate within the applicable legal
framework and adhere to ethical principles in their activities.
MAIN STAKEHOLDERS IN THE BUSINESS
Every business enters into transactions with people. Those people suffer the consequences
because of the business. Therefore they have an interest in it. They can are called the main
stakeholders
or
people who have an interest in the business. Five types of stakeholders involved
in business:
1. Owner. Every business begins as a result of an idea from one or more people regarding goods
or services, called entrepreneurs
,
who organize, manage and assume the risks faced from
the start of the business. An entrepreneur who creates a business initially operates as a sole
proprietor. However, as the business grows it may require additional funds beyond what the
sole proprietor can provide. As a consequence, a sole owner will allow other people to invest
capital in his company and become co-owners there.
Many
large companies sell shares to
investors who want to become shareholders of the company. Large companies such as
ExxonMobil, IBM and General Motors have millions of shareholders. Their shares can be
sold to other investors who want to invest their capital in this company. If a company's
performance improves, the value of its shares also increases, as reflected in a higher share
price.
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CHAPTER 1

SCOPE OF BUSINESS

UNDERSTANDING BUSINESS

The definition of business covers various types of economic activity and can be applied to various types of organizations or entities. It is an integral part of a country's economic structure and has a significant impact on growth, employment, as well as the overall well-being of society.

Business, in a general context, refers to economic or commercial activities that involve the production, exchange, or sale of goods or services with the aim of making a profit or profit. Businesses can take many forms and scales, from small businesses owned and run by individuals to large corporations operating internationally.

Here are some key elements in business understanding:

  1. Production or Provision : Business involves the production or provision of goods or services that can satisfy consumer needs or desires. These can be physical goods such as electronic products or services such as professional consultations.
  2. Profit Goal : The main goal of a business is to create profit or financial gain. This profit is earned by selling a product or service at a price higher than the cost of producing or providing it.
  3. Market or Consumer: A business operates within an existing market or creates a new market for its products or services. Focusing on consumers or potential customers is the key to business success.
  4. Competition: Businesses operate in a competitive environment. Competition with other businesses in the same or similar industries is common.
  5. Management: Effective management is important in business. It involves decision making, planning, organizing, and controlling resources to achieve business goals.
  6. Risk: Business always involves risks, such as financial, operational, or market risks. Good risk management is an important part of managing a successful business.
  7. Capital: Businesses often require initial capital to start or expand their operations. This capital can come from business owners (own capital), investors, or loans.
  8. Ownership: A business can be owned by one individual (individual business), several individuals (joint business), or shareholders in a company listed on a stock exchange.
  9. Business Goals: Business goals can vary, including achieving growth, meeting consumer needs, providing value to shareholders, creating jobs, or contributing to society or the environment.
  10. Legal and Ethical Compliance: Businesses must operate within the applicable legal framework and adhere to ethical principles in their activities.

MAIN STAKEHOLDERS IN THE BUSINESS Every business enters into transactions with people. Those people suffer the consequences because of the business. Therefore they have an interest in it. They can are called the main

stakeholders or people who have an interest in the business. Five types of stakeholders involved

in business:

  1. Owner. Every business begins as a result of an idea from one or more people regarding goods

or services, called entrepreneurs, who organize, manage and assume the risks faced from

the start of the business. An entrepreneur who creates a business initially operates as a sole proprietor. However, as the business grows it may require additional funds beyond what the sole proprietor can provide. As a consequence, a sole owner will allow other people to invest

capital in his company and become co-owners there.Many large companies sell shares to

investors who want to become shareholders of the company. Large companies such as ExxonMobil, IBM and General Motors have millions of shareholders. Their shares can be sold to other investors who want to invest their capital in this company. If a company's performance improves, the value of its shares also increases, as reflected in a higher share price.

  1. Creditors. The company needs more funds than it gets from the owner. Financial institutions or individuals are called creditors who provide loans. When a company is initially founded, the company requires expenses before it can sell goods and services. Therefore, it cannot rely on cash from the company to cover expenses. Creditors lend funds to a company if they believe that the company has good performance so that they can repay the principal and interest at a later date.
  2. Employee. Company employees are appointed to distribute company operations. Employees who are responsible for managing tasks assigned to other employees and making important company decisions are called managers. A company's performance is highly dependent on the decisions made by its managers. Good decisions can make a company successful, but bad decisions can make a company fail.
  3. Suppliers, Companies usually use raw materials to produce their production. For example, car manufacturing companies use steel to make cars, meanwhile, property companies use cement, wood and other materials. Companies cannot complete their production process if they do not get raw materials. Therefore, its performance depends in part on the ability of its suppliers to deliver raw materials on time.
  4. Customer. Companies cannot survive without customers. To attract customers, a company must provide the necessary goods or services at a reasonable price. The company must also ensure that the products produced are of sufficient quality so that customers are satisfied. If a company cannot provide quality goods or services at a reasonable price, customers will switch to competing companies. The company has also maintained the quality and price of their products in such a way that they are acceptable to customers.

BUSINESS AIMS AND OBJECTIVES Business does not only aim to meet the needs of consumer society. More than that, businesses must also be able to provide facilities that can attract consumer interest and buying behavior. As explained above, a business must achieve internal goals maintain its operations.

In general, business aims and objectives are closely related to the following factors :

  1. Fulfilling consumer needs and desires. For example, motorbike products for easy and flexible transportation
  2. Business profits. All business organizations want financial benefits for the work they do.
  3. Sustainable growth and development. An example of a business organization with this goal is PT Perhutani which carries out reforestation and greening for future business sustainability.
  4. Overcoming various risks. Examples of this business are security service bureaus, insurance agencies
  5. Social responsibility. Many businesses are starting to care about the social environment apart from pursuing profits. For example, environmentally friendly car products, recycled plastic products.

The ability to understand consumer needs and desires is one way that a business can be managed sustainably. However, a very important factor in managing a business is obtaining business profits. Profit has a very broad and different meaning for each individual or group who owns a business. This concerns differences in normative beliefs, attitudes, behavior and perceptions of business actors regarding their management.

Profit in business terminology is the (nominal) profit obtained. Profit in this case is different from business income. Business profits are obtained from the company's operating results during a certain period (sales minus costs for producing and marketing products plus taxes). These profits will be used by the business in order to increase business efficiency and effectiveness. Efficiency and effectiveness are key factors for businesses to achieve great opportunities and opportunities in competition.

BUSINESS BASED ON TYPE AND FORM OF BUSINESS It is important to remember that businesses can operate in various combinations of the above models, and changes in the business environment and corporate goals can lead to changes in

Each business has a unique background and motivation, and the combination of the above factors can shape different business visions and goals. Business success often depends on the extent to which the business owner is able to understand and manage these factors well.

There are many factors and things that can be the background to the activities of a business. These factors can vary depending on the goals, vision and environment of the business in question. Below are several things that often become the background or motivation for starting and running a business:

  1. Market Opportunities: Identify business opportunities in a particular market that are unfulfilled or can be leveraged. Businesses can be started to take advantage of these opportunities and meet customer needs.
  2. Innovation and Creativity: The drive to create new, better, or different products or services that solve problems or fulfill customer desires in innovative ways.
  3. Interest and Passion: Personal interest and interest in a particular field can be a strong impetus for starting a business related to that interest.
  4. Freedom and Control: The desire to have control over life and career, as well as flexibility in making business decisions.
  5. Experience and Expertise: Business owners who have experience and expertise in a particular industry may feel ready to start a business in that field.
  6. Dissatisfaction With Status Quo: Dissatisfaction with your current job or experience may be a motivation to create change and start a better business.
  7. Value Creation: The drive to create value for customers, society, or the environment through the business we run.
  8. Higher Income: The desire to achieve greater income potential than can be earned through employment as an employee.
  9. Improved Quality of Life : Goals to improve personal quality of life, achieve a better work- life balance, or create financial freedom.
  10. Sustainability and Social Responsibility: Commitment to running business in a sustainable, ethical and socially responsible manner, while having a positive impact on society and the environment.
  11. External Environmental Influences: Changes in the external environment, such as changes in technology, regulations, or market trends, can encourage companies to explore new business opportunities.
  12. Family Legacy Opportunities: Some businesses may be started to continue a family tradition or existing business legacy.
  13. Unemployment or Recession: In some cases, a person may start a business after losing a job or in response to a difficult economic situation.
  14. Personal and Career Challenges: People may seek new challenges and greater personal growth through the businesses they run.
  15. Philanthropic Goal: Motivation to help others or give back to the community through the business you own.

REASONS FOR SOMEONE TO START A BUSINESS Reasons for starting a business can vary from one individual to another, and are often a combination of several of the above factors. The important thing is to have a clear vision, a good business plan, and a commitment to facing the challenges that may arise on the journey to becoming an entrepreneur.

People start businesses for a variety of reasons, and motivations for starting a business can vary widely. Here are some common reasons why someone decides to start a business:

  1. Freedom and Control: Many people want to have control over their lives and careers. By having their own business, they can set schedules, make strategic decisions, and run the business according to their own vision.
  2. Higher Income : Some individuals start businesses because they see the potential to generate greater income than working as an employee. They can profit from the success of their own business.
  1. Pursuit of Passions and Interests: Many entrepreneurs start businesses related to their interests or passions. They want to work in a field they enjoy and love, so work doesn't feel like a chore.
  2. Innovation and Creativity: Some people want to create new and innovative products or services. They see opportunities to solve problems or fill unmet needs in the market.
  3. Improved Quality of Life: Having a successful business can bring significant improvements in a person's quality of life. This includes financial freedom, time flexibility, and the ability to achieve personal goals.
  4. Coping with Unemployment: In some cases, people start businesses because they have difficulty finding work or face the risk of being laid off. Starting a business is an alternative to creating your own job opportunities.
  5. Overcoming Challenges or Boredom: Some individuals may feel bored with their current job or feel stuck in a rut. Starting a business can provide new challenges and a greater feeling of accomplishment.
  6. Following in Family or Legacy Footsteps: Some families have business traditions where the next generation of family members are expected to take over or continue the family business.
  7. Social and Environmental Goals: Some people start businesses with a focus on social or environmental goals. They want to make a positive impact on society or the planet through their business.
  8. Personal Growth and Success: Some individuals have an intrinsic drive to achieve personal success and growth. Starting a business is a way to measure and achieve these milestones.
  9. Flexibility and Work-Life Balance: An independently owned business can provide flexibility in managing work time and personal life, which can help achieve a better work-life balance.

THE ROLE OF BUSINESS IN THE ECONOMY Business not only produces products and services, but also has a broad impact on the economic and social welfare of a country. Good and sustainable business management is the key to ensuring that the role of this business contributes positively to the growth and welfare of society.

Business has a very important role in a country's economy. The role of business covers various aspects that influence growth, employment, innovation, and the distribution of resources and goods.

Following are some of the main roles of business in the economy:

  1. Job Creation: Businesses create jobs which are vital to the economy. By employing thousands or even millions of people, businesses help reduce unemployment rates and provide income to society.
  2. Economic Growth: A growing business can be an engine of economic growth. They produce products and services that increase GDP (Gross Domestic Product) and tax contributions that support infrastructure and public services.
  3. Income and Taxes: Businesses pay salaries to their employees, who then spend their income in the economy. Additionally, businesses also pay taxes that support government and public projects.
  4. Innovation and Development: Businesses are often centers of innovation. They invest funds in research and development to create new products and technologies that can change the way we live and work.
  5. Increased Efficiency: Businesses focus on increasing efficiency in production and resource management. This results in more affordable products and services and increases the efficiency of natural resource use.
  6. Infrastructure Development: Businesses often contribute to the development of infrastructure, such as roads, ports, airports, and telecommunications networks, which is an important aspect of economic growth.
  7. Markets and Competition: Businesses create markets that encourage competition, which in turn drives innovation and improvements in the quality of products and services.

BIBLIOGRAPHY :

  1. Prawirosentono, Suryadi, Introduction to Modern Business, Indonesian Case Study and Qualitative Analysis, 2002, Bumi Aksara, Jakarta
  2. Private, Basu, 2002, Introduction to Modern Business, Yogyakarta, Liberty Publishers
  3. Ricky, Griffin, Ronald, and Ebert, Business, 2002, Sixth Edition Prentice Hall, New Jersey
  4. Sigit, Suhardi, Introduction to Practical Company Economics, 1982, Liberty Publisher Yogyakarta
  5. Alma, Buchari, Introduction to Bismis, 2008, Alphabeta Bandung Publisher
  6. Fuad, M, Introduction to Bismis, 2009, Gramedia Jakarta Publishers
  7. Gitossudarmo, Indriyo, Introduction to Bismis, 1999, BPFE Yogyakarta Publisher