Case 2
Facts of the Case:
Mr. Gilfredo Abad started his shoe store, "Shoes for Everyone," in downtown Carriedo in 1992.
The store offers a wide variety of shoes for all ages, sexes, and cultural inclinations. Sales initially
increased slowly but steadily for the first five years of operations. However, competition in the
area has intensified with the opening of three more shoe stores along the main street. Mr. Abad
sources shoes from factories in Binan and various importers.
The problem:
1. Main Problem: Mr. Abad is facing fierce competition in the shoe business and is
experiencing challenges with suppliers' delivery schedules. He is considering limiting his
assortment of products to focus on larger items but is unsure of how to make a scientific
and objective decision on which items to delist.
2. Immediate Problem: Mr. Abad is struggling to manage the increasing competition and
inefficient delivery schedules from suppliers, which is affecting the overall efficiency and
profitability of his store.
Strategic Analysis (SWOT analysis)
Strengths:
• Wide variety of shoes catering to all ages, sexes, and cultural inclinations.
• Established presence in downtown Carriedo since 1992.
• Experience in sourcing shoes from factories in Binan and various importers.
Weaknesses:
• Intensifying competition with the opening of three more shoe stores in the area.
•- Challenges with suppliers' delivery schedules and efficiency.
•- Lack of a scientific and objective approach to decision-making regarding product
assortment.
Opportunities:
• Potential to specialize in specific shoe categories and cater to niche markets.
• Focus on larger items could lead to improved efficiency and better customer service.
