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This lesson focuses on the Behavior and Attitudes of people
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Chapter 5
➢ favorable or unfavorable evaluative reaction toward something/someone, exhibited in one’s beliefs, feelings or intended behavior
➢ provides people a simple and efficient means of evaluating objects whether to approach or avoid it ➢ Prejudice – strong like or dislike for members of a specific group
➢ attitudes express basic values of a person ➢ attitudes helps people identify and challenge their beliefs
➢ protects the self-esteem
Student 1 :Why do you think same-sex marriage should be legal? Student 2 : Because the Constitution’s Bill of Rights says that all Filipinos should have equal rights and protections. To exclude same-sex couples from the rights and protections of marriage is unfair. Student 1 : Are there any other reasons? Student 2 : Well, I think children do best in homes with two parents, and marriage would encourage more people to stay together and raise their children. Student 1 : Any other reasons? Student 2 : Um … yeah. I believe that who we are attracted to is not usually a choice. I have always been attracted to women. I was born that way. Why is someone who is attracted to the same sex any different? Shouldn’t we all be able to marry who we love?
➢ balanced state: one element is positive and the other two are negative Eg. You favor people empowerment (+) that is why you will not vote Leni Robredo (-) because she is opposing people empowerment. (-)
➢ two elements are positive and one is negative ➢ three elements are negative Eg.
Susan Anna Ellen + +
- Susan Anna Ellen **+
+**
Susan Anna Ellen + +
- Susan Anna Ellen **+
-** Imbalanced state Balanced state Susan Anna Ellen **+
+** Balanced state
➢ deals with consistency between two or more elements (behaviors and attitudes) ➢ Cognitive dissonance – a state of psychological tension induced by dissonant relationships between cognitive elements.
❑ Attitudes are not directly observable so we use tests to measure them.
▪ Self–report measures ➢ responding to direct questions about their opinions toward an attitude object ▪ Types:
1. Likert scale ➢ based upon summed ratings to statements ➢ statements written such that responses indicate either a favorable or unfavorable attitude 2. Semantic Differential Scales ➢ based on relative assessments of attitude objects ▪ Issues:
