Bargaining Power of Buyers
The buyer's power is determined by the products' availability, quality, and purchasing
power.
If a buyer has a lot of options and acts as a group, he or she has a lot of buying power.
If they operate independently, their purchasing power is limited.
they don't have anything to bargain for, the purchasers have no power.
They have to rely on their goods.
There aren't any other alternatives.
Buyers have no or limited bargaining power in light of known facts.
