Chapter 11
Art Management
Introduction
The arts attract many kinds of people. Some, of course, are those who create or perform the arts
themselves. But there are others who do the important task of making sure that the business side of the art
world runs smoothly.
That’s where art management comes in. Those who work in this field manage the daily operations of art
galleries, museums, performing arts centers, symphonies and other art-related enterprises.
It’s a critical job. Keeping the business side of the arts running well allows the artists themselves to keep
their focus where it needs to be: on the art itself.
Specific Objectives
At the end of the lesson, the students should be able to:
Define the role of managers, curators, buyers, collectors, art dealers in the world
Duration
Chapter 5: Art Management = 3 hours
(2 hours discussion; 1 hour
assessment
