Marketing Strategy Action plan
Product - Vinamilk always strives to
expand the list of product
categories Purpose: to
bring clean, natural milk and
meet the diverse desires of
consumers
- Vinamilk brings customers
nutritional solutions and
especially ensures
international quality
- In addition, Vinamilk
focuses on strengthening the
“brand” strength products
- Vinamilk constantly focuses
on improving, researching and
adding new product lines that
evenly covers the mid-to-high-
end segments
- Vinamilk moves to expand the
scale of dairy farming along with
applying 4.0 technology to
livestock In order to improve the
output and quality of raw materials.
- Vinamilk continues to research
and market products with
constantly improving quality,
applying the world’s latest
scientific research on nutrition
to offer healthy products to meet
the nutritional needs of all
customers.
Price Vinamilk’s products meet
international standards but the
price is low compared to
imported milk.
- Purpose: have a long-term
competitive advantage, accept
lower prices to reach the
largest market size.
- Vinamilk uses cost and price
factors to build perceived
value in the minds of buyers.
- Vinamilk is trying to be proactive
in the source of raw materials,
ensuring quality instead of
importing materials from abroad
to always adjust the reasonable
price, suitable for many consumers.
Place -Wide domestic distribution
sýtem makes it easy for
customers to find, approach
and attract customers.
+ Supermarket channels:
supermarkets large and small
all have products of Vinamilk
(eg Vinmart, Lan Chi Market,
Minh Cau supermarket, ..).
Supermarkets place orders
directly with Vinamilk's
branch representatives.
+ Key accounts channel
includes hotels, restaurants,
and offices. Units place orders
+ In addition to retail points across
the country, Vinamilk realizes that
today customers spend more time
online, so Vinamilk is directing
customer awareness through
Digital Marketing and e-commerce
business channels (Vinamilk
eshop) to serve customers'
shopping faster and more
convenient
