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Strengths and Weaknesses - Marketing Communications - Exam

Exams, Marketing Management

Post: November 26th, 2012
Description
Strengths and Weaknesses, Fundamental Characteristics, Integrated Marketing Communications, Communications Strategy, Generate Trial Usage, Retailers and Consumers, Manufacturers, Word of Mouth, Influence and Generating, Buzz for Brands. This past exam paper is for Management student who also study marketing.
Strengths and Weaknesses, Fundamental Characteristics, Integrated Marketing Communications, Communications Strategy, Generate Trial Usage, Retailers and Consumers, Manufacturers, Word of Mouth, Influence and Generating, Buzz for Brands. This past exam paper is for Management student who also study marketing.
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Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway. SEMESTER 2 EXAMINATION, 2009/2010 Exam Code(s): Exam(s): Mode Code(s): Module(s) Paper No.: Repeat Paper: 1BCE1, 1BCE2, 1BCE5 Forth Year Part-time B.Comm. Degree MK 441.4 MARKETING COMMUNICATIONS 1. ____ Special Paper: ____ External Examiner(s): Internal Examiner(s): Professor Christopher Easingwood Dr. Declan Fleming Ms. Orla Higgins Please answer three questions. All questions carry equal marks. Two hours. Instructions: Duration: No. of Answer Books: Requirements: Handout Other Material No. of Pages: Discipline(s): Two including cover page. Marketing 441.4 MARKETING COMMUNICATIONS Please answer three questions. 1. Define and discuss, giving examples, the fundamental characteristics and underlying philosophy of Integrated Marketing Communications. Discuss the strengths and weaknesses of two of the following methods of traditional mass media advertising: (a) Television (b) Newspapers (c) Radio. 2. 3. (a..

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