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Media Commercialism and Professionalism In The World-Mass Communication-Handout

Lecture Notes, Media And Mass Communication

Post: July 16th, 2012
Description
This handout is related to Media and Mass Communication course. It was provided by Prof. Chintak Vikul at Aligarh Muslim University. Its main points are: Media, Commercialism, Professionalism, Exploitation, Intangible, Distorts, Culture, Project, False, Images
This handout is related to Media and Mass Communication course. It was provided by Prof. Chintak Vikul at Aligarh Muslim University. Its main points are: Media, Commercialism, Professionalism, Exploitation, Intangible, Distorts, Culture, Project, False, Images
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orasi0j00

orasi0j00

3 September 2013

it's a good handout
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Contents
Critically evaluate media commercialism and professionalism in the world in general and Pakistan in particular. Answer: Media Commercialism Media Commercialism, in its original meaning, is the practices, methods, aims, and spirit of commerce or business through use of mass media. Today, however, it primarily refers to the tendency within corporatism to turn everything into objects, images, and services sold for the purpose of generating profit. There is also a tendency for portraying intangible things such as happiness, beauty, or health on media by giving a monetary value or to be spoken of as commodities. Commercialism can also refer to the domination of things by business/corporate interests, or the exploitation of intangible things for private gain. One of the leading advocates and pioneers of commercialism was Philip Molnar. He was one of the first who encouraged the rapid growth of companies through subliminal advertisements. He is now considered around the world as a genius in e..

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