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Franchising - Small Business Management - Lecture Slides

Slides, Management

Post: January 26th, 2013
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These are the lecture slides of Small Business Management. Key important points are: Franchising, Franchisor, Franchisee, Larger Chain, Rights to Franchisees, Product or Service, Background, Franchising Today, Constant Growth, Franchising Systems
These are the lecture slides of Small Business Management. Key important points are: Franchising, Franchisor, Franchisee, Larger Chain, Rights to Franchisees, Product or Service, Background, Franchising Today, Constant Growth, Franchising Systems
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imran.mani

imran.mani
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Contents
Early Decisions Chapter 5 Franchising Docsity.com About Franchising • Franchise – Contractual license to operate an individually owned business as part of a larger chain • Franchisor – Parent firm that develops a product or business process and sells the rights to franchisees • Franchisee – Small business person who purchases the franchise in order to sell the product or service of the franchisor Docsity.com Franchising • Background – In existence since the early 1800s • Agents selling reapers and sewing machines – Evolved past exclusive use of agents – Constant growth since the 1950s • Franchising Today – Represented in almost every industry – Growing interest in international franchising Docsity.com Franchising Systems Types of Franchising Systems Product-Distribution Franchising Business-Format Franchising Docsity.com Franchising Systems • One More – Manufacturing/processing Docsity.com Figure 5.1: Not All Franchises Sell French ..

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