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Cultural Differences - International Marketing - Lecture Slides

Slides, Marketing

Post: December 18th, 2012
Description
International Marketing is course name for this lecture. This lecture includes: Cultural Differences, Management Styles, Gender Bias, Business Ethics, Open Tolerance, Flexibility, Humility, Knowledge of the Country, Liking for Others, Command Respect
International Marketing is course name for this lecture. This lecture includes: Cultural Differences, Management Styles, Gender Bias, Business Ethics, Open Tolerance, Flexibility, Humility, Knowledge of the Country, Liking for Others, Command Respect
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Contents
Chapter Learning Objectives • The necessity for adapting to cultural differences • How and why management styles vary around the world • The extent and implications of gender bias in other countries • The importance of cultural differences in business ethics • The differences between relationship-oriented and information-oriented cultures docsity.com Required Adaptation All who wish to deal with individuals, firms, or authorities in foreign countries should be able to meet 10 basic criteria: - 1) open tolerance - 2) flexibility - 3) humility - 4) justice/fairness - 5) ability to adjust to varying tempos - 6) curiosity/interest - 7) knowledge of the country - 8) liking for others - 9) ability to command respect - 10) ability to integrate oneself into the environment docsity.com Degree of Adaptation • Essential to effective adaptation is awareness of one’s own culture and the recognition that differences in others can cause anxiety, frustration, and misunderstanding o..

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